Strategy Management
Strategy management in construction Creating a new development strategy for Skanska |
Department: Civil Engineering
Lecturer: Ms. Rebecca Allan
Student Number: 510119
Course: MSc. Construction Project Management
Date of Submission: May 11, 2011
Table of Contents 1. Introduction 3 1.1. Mission statement 3 1.2. Vision in 2015 3 1.3. Financial status in 2010 4 2. Challenges 5 2.1. Recession economic 5 2.2. Oil crisis 5 2.3. Human resource 6 3. Opportunities 6 3.1. New market 6 3.2. Making brand Skanska stronger 7 3.3. Developing in green building 8 4. Strategic alternatives 8 4.1. Expand market to new potential areas 9 4.2. Human resources 10 4.3. Cooperate with rivals 10 5. Recommendation 11 6. Bibliography 12 7. Appendix 14 7.1. Appendix I: Five Force analysis on Skanska 14 7.2. Appendix II: SWOT analysis on Skanska 16 7.3. Appendix III: PESTLE analysis on Skanska 17
1. Introduction
Skanska was established in 1887 by Aktiebolaget Skånska Cementgjuteriet in Sweden. Nowadays, Skanska has since become one of the biggest construction companies in the world (Top 100 construction Companies 2010). The employees force was estimated at 55,000 in 2010 and - Skanska is active in many construction fields e.g. homes; commercial properties; public private partnership, so on. 2.1. Mission statement
“Our mission is to develop, build and maintain the physical environment for living, travelling and working.” (Skanska). 2.2. Vision in 2015
“Skanska shall be a leader in its home markets - the customer 's first choice - in construction and project development.” (Skanska). Skanska put forward their vision to 2015 as below: * “In Construction, we have grown faster than the market, with strong capital efficiency and best-in-class operating margins. * Project Development is a bigger part of our business; we have reinforced our presence in existing regions, and entered new ones.
Department: Civil Engineering
Lecturer: Ms. Rebecca Allan
Student Number: 510119
Course: MSc. Construction Project Management
Date of Submission: May 11, 2011
Table of Contents 1. Introduction 3 1.1. Mission statement 3 1.2. Vision in 2015 3 1.3. Financial status in 2010 4 2. Challenges 5 2.1. Recession economic 5 2.2. Oil crisis 5 2.3. Human resource 6 3. Opportunities 6 3.1. New market 6 3.2. Making brand Skanska stronger 7 3.3. Developing in green building 8 4. Strategic alternatives 8 4.1. Expand market to new potential areas 9 4.2. Human resources 10 4.3. Cooperate with rivals 10 5. Recommendation 11 6. Bibliography 12 7. Appendix 14 7.1. Appendix I: Five Force analysis on Skanska 14 7.2. Appendix II: SWOT analysis on Skanska 16 7.3. Appendix III: PESTLE analysis on Skanska 17
1. Introduction
Skanska was established in 1887 by Aktiebolaget Skånska Cementgjuteriet in Sweden. Nowadays, Skanska has since become one of the biggest construction companies in the world (Top 100 construction Companies 2010). The employees force was estimated at 55,000 in 2010 and - Skanska is active in many construction fields e.g. homes; commercial properties; public private partnership, so on. 2.1. Mission statement
“Our mission is to develop, build and maintain the physical environment for living, travelling and working.” (Skanska). 2.2. Vision in 2015
“Skanska shall be a leader in its home markets - the customer 's first choice - in construction and project development.” (Skanska). Skanska put forward their vision to 2015 as below: * “In Construction, we have grown faster than the market, with strong capital efficiency and best-in-class operating margins. * Project Development is a bigger part of our business; we have reinforced our presence in existing regions, and entered new ones.
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