Strategy Formulation & Implementation

1. Personal Banking a. A/C and Deposits i. Savings account: - Star Savings accounts are accounts maintained by retail financial institutions that pay interest but cannot be used directly as money (for example, by writing a cheque). These accounts let customers set aside a portion of their liquid assets while earning a monetary return.
BCG Matrix: STAR ii. Salary account : - Star ICICI Bank Salary Account is a benefit-rich payroll account for Employers and Employees. As an organization, you can opt for our Salary Accounts to enable easy disbursements of salaries and enjoy numerous other benefits too.
BCG Matrix: STAR

iii. Fixed Deposits: - Question Mark Fixed deposits are loan arrangements where a specific amount of funds is placed on deposit under the name of the account holder. The money placed on deposit earns a fixed rate of interest, according to the terms and conditions that govern the account. iv. Recurring Deposits: - Dog ICICI Bank Recurring Deposits are an ideal way to invest small amounts of money every month and end up with a large kitty on maturity. High recurring billing and recurring payments can be a drain on one’s finances and hence large investments may seem a plan away b. Loans v. Home: - Star We, at ICICI Bank Home Loans, offer unbeatable benefits to ensure that you get the best deal without any hassles. As one of the leading home loan provider, ICICI Bank understands how special building a new home is for you and our Home Loan help you laid the foundation for one’s dream home.
BCG Matrix: STAR

vi. Personal: - Star ICICI Bank gives personal loans for child’s higher education or marriage related expenses. An ICICI Bank Personal Loan is a person’s one-stop-shop for fulfilling all your financial aspirations.
BCG Matrix: STAR

Cars: - Star ICICI Bank also provides loans for purchasing a car. They offer loans up to 90% of the ex-showroom price of the car. The