Strategy Digital Marketing
PREDICTIONS
SOCIAL MEDIA &
CONTENT MARKETING
PREDICTIONS FOR 2012
For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some, like Twitter becoming an essential social platform, came true. Others, like the rise of Second Life... well...not so much.
This year’s predictions cover the gamut, from the tools to the processes to what real brands will do with content creation in
2012. Regardless, this is a fun, and I believe, helpful piece of reading. Thanks to the 75+ contributors for this year’s prediction piece.
If you like it, please spread it around.
Here’s to a fantastic 2012!
#cmi #predictions12
Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
One of the really interesting trends to watch next year will be how Google+ affects content marketing. It’s still early days, especially for the recentlylaunched brand pages, but I can see a lot of potential. I really like the way
Google+ combines aspects of blogging (extended, rich posts) and tweeting
(link sharing, following). If usage and engagement levels keep heading in the right direction, there will be some great opportunities to produce unique, relevant content for this exciting new platform. www.castleford.com.au #cmi #predictions12
Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think we’re going to see some sort of convergence movement, where the various platforms link in some important way. People will quickly grow tired of having so many different platforms to use to communicate, i.e,
Google +, Facebook, Twitter, etc., and will look to have sort of feed system that consolidates all so they can pick from what they like the most.
I think we’ll also see people move away from quantity and move toward perceived quality in social sharing . As the background
SOCIAL MEDIA &
CONTENT MARKETING
PREDICTIONS FOR 2012
For the past four years we’ve had more than 250 marketing experts from around the world make content marketing and social media predictions. Some, like Twitter becoming an essential social platform, came true. Others, like the rise of Second Life... well...not so much.
This year’s predictions cover the gamut, from the tools to the processes to what real brands will do with content creation in
2012. Regardless, this is a fun, and I believe, helpful piece of reading. Thanks to the 75+ contributors for this year’s prediction piece.
If you like it, please spread it around.
Here’s to a fantastic 2012!
#cmi #predictions12
Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
One of the really interesting trends to watch next year will be how Google+ affects content marketing. It’s still early days, especially for the recentlylaunched brand pages, but I can see a lot of potential. I really like the way
Google+ combines aspects of blogging (extended, rich posts) and tweeting
(link sharing, following). If usage and engagement levels keep heading in the right direction, there will be some great opportunities to produce unique, relevant content for this exciting new platform. www.castleford.com.au #cmi #predictions12
Get content marketing how-to advice, samples, case studies and much more at www.contentmarketinginstitute.com.
I think we’re going to see some sort of convergence movement, where the various platforms link in some important way. People will quickly grow tired of having so many different platforms to use to communicate, i.e,
Google +, Facebook, Twitter, etc., and will look to have sort of feed system that consolidates all so they can pick from what they like the most.
I think we’ll also see people move away from quantity and move toward perceived quality in social sharing . As the background