Strategy: Association of Public and Land-grant Universities and Opening Case
GLOBAL STRATEGY
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GLOBAL STRATEGY
Second Edition
Mike W. Peng
Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair, Global Strategy Interest Group Strategic Management Society
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
Global Strategy, 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele Rhoades Developmental Editor: Jennifer King Editorial Assistant: Ruth Belanger Sr. MarComm Manager: Jim Overly Marketing Manager: Clinton Kernen Marketing Coordinator: Sarah Rose Content Project Manager: Lysa Oeters Production Manager: Sharon Smith Technology Project Editor: Rob Ellington Manufacturing Coordinator: Doug Wilke Production Service: International Typesetting and Composition (ITC) Sr. Art Director: Tippy McIntosh Cover and Internal Designer: Lou Ann Thesing Cover Image: Main Image: Purestock/Getty Images Secondary Image: GulfImages/Getty Images Photo Permissions Manager: Don Schlotman Text Permissions Manager: Scott Bragg
© 2009, 2006 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher.
For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-423-0563 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be e-mailed to
This page intentionally left blank
GLOBAL STRATEGY
Second Edition
Mike W. Peng
Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair, Global Strategy Interest Group Strategic Management Society
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
Global Strategy, 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele Rhoades Developmental Editor: Jennifer King Editorial Assistant: Ruth Belanger Sr. MarComm Manager: Jim Overly Marketing Manager: Clinton Kernen Marketing Coordinator: Sarah Rose Content Project Manager: Lysa Oeters Production Manager: Sharon Smith Technology Project Editor: Rob Ellington Manufacturing Coordinator: Doug Wilke Production Service: International Typesetting and Composition (ITC) Sr. Art Director: Tippy McIntosh Cover and Internal Designer: Lou Ann Thesing Cover Image: Main Image: Purestock/Getty Images Secondary Image: GulfImages/Getty Images Photo Permissions Manager: Don Schlotman Text Permissions Manager: Scott Bragg
© 2009, 2006 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher.
For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-423-0563 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be e-mailed to