Strategy Assesments
OPEN UNIVERSITY
BYW301- MAKING SENSE OF STRATEGY
PART ONE
PAGE
Contributions on Activity 1.2 Tgf Discussion
1-3
PART TWO
Criticall Assessment of Mintzberg`s 5P`s of Strategy to Mahindra and Mahindra Case Study ‘SUVvival of the fittest’
3 - 7
REFERNCES
7
PART ONE
INTRODUCTION
STRATEGY
A company strategy is management`s action plan for running the business and conducting operations. (Thompson et al, 2007, p.3). Strategy is a plan-sort of consciously intended course of action, guidelines (or set of guidelines) to deal with the situation. Mintzberg, (1996). According Sanjiv and Stuart, strategy represents managerial commitment to pursue a particular set of actions in growing the business, attracting and pleasing customers, competing successfully, conducting operations and improving the company`s performance.
The concept of strategy has been debating issue on our B301 TGF activity 1.2 to assess the strategic views of two leaders namely Sanjiv Ahuja and Stuart Grief. Both views involve the specification of long-term goals that add value to the organization and propel it to be able to cope with the changing environment. As a practice, it consists of adopting courses of action and allocating resources in ways necessary for carrying out the overall objectives. (Niekerk, C. 2014) post on TGF recommends that strategy is a common theme that runs through both (Stuart and Sanjiv) is that strategy is important for all employees to have a sense of purpose and direction, thereby buying into the company 's goals and contributing to the overall success of the organization
Sanjiv and Stuart both acknowledge this potent of strategy in the running of business. However they do differ on the implementation, competitive advantages, sustainability and gaining market position. Van Niekerk, C. (2014) posting touched on both views subscribing to some of Mintzeberg’s 5ps models of strategy. Their differences demonstrate the complexity of strategy, how managements
BYW301- MAKING SENSE OF STRATEGY
PART ONE
PAGE
Contributions on Activity 1.2 Tgf Discussion
1-3
PART TWO
Criticall Assessment of Mintzberg`s 5P`s of Strategy to Mahindra and Mahindra Case Study ‘SUVvival of the fittest’
3 - 7
REFERNCES
7
PART ONE
INTRODUCTION
STRATEGY
A company strategy is management`s action plan for running the business and conducting operations. (Thompson et al, 2007, p.3). Strategy is a plan-sort of consciously intended course of action, guidelines (or set of guidelines) to deal with the situation. Mintzberg, (1996). According Sanjiv and Stuart, strategy represents managerial commitment to pursue a particular set of actions in growing the business, attracting and pleasing customers, competing successfully, conducting operations and improving the company`s performance.
The concept of strategy has been debating issue on our B301 TGF activity 1.2 to assess the strategic views of two leaders namely Sanjiv Ahuja and Stuart Grief. Both views involve the specification of long-term goals that add value to the organization and propel it to be able to cope with the changing environment. As a practice, it consists of adopting courses of action and allocating resources in ways necessary for carrying out the overall objectives. (Niekerk, C. 2014) post on TGF recommends that strategy is a common theme that runs through both (Stuart and Sanjiv) is that strategy is important for all employees to have a sense of purpose and direction, thereby buying into the company 's goals and contributing to the overall success of the organization
Sanjiv and Stuart both acknowledge this potent of strategy in the running of business. However they do differ on the implementation, competitive advantages, sustainability and gaining market position. Van Niekerk, C. (2014) posting touched on both views subscribing to some of Mintzeberg’s 5ps models of strategy. Their differences demonstrate the complexity of strategy, how managements
References: B301 Module course, (2009) “Making Sense of Strategy: Reading 1 & 2”. Open University. O’ Sullivan, T and Wright, A. (2009) “B301 Module Course: Introducing Strategy”. Open University. Thompson Jr, A.A, Strickland, A.J and Gamble, J.E. (2007) “Crafting and Executing Strategy: The Quest for Competitive Advantage”. 15th Edn. USA. McGraw- Hill Irwin. Michaelson, G.A and Michaelson, S. (2010) “ Tsu Tzu: The Art of War for Managers”. (2nd Edn). Massachusetts. Adams Media. Porter, M. (1985) “Competitive Advantage: Creating and sustaining superior performance”. New York. Free Press.