Strategy
Strategic Planning For Callaway Golf Company
Strategic Alternatives for the Growth of Callaway Golf
Author’s Name
Institutional Affiliation
Abstract
Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented to guarantee future growth of Callaway Golf Company.
Strategic Alternatives for the Growth of Callaway Golf
Callaway Golf Company is an American company in the business of designing, manufacturing and selling of golf accessories. The company does its selling through retailers, mass merchants and also using its online platform. The founder of the company is named Elly Callaway Jr a guy fond of playing golf. The company has been endorsed by professional golf players around the world. In the modern world, no business can thrive without the proper information necessary in the conduct of the business. The world’s competition in doing business is now about being ahead of others by having the proper information necessary for the well being of a business. There is a huge reduction in the cost of obtaining, processing and transmitting information while doing business (Porter E. Michael & Millar E. Victor, 1985). In order for Callaway Golf Company to guarantee her lead in the industry, technology must be a key driving factor in the business. Information technology is meant to provide a quick and proper way to manage a business through the use of several business tools that come with it. Callaway Company must select a value discipline for it to shape her plans and
Strategic Alternatives for the Growth of Callaway Golf
Author’s Name
Institutional Affiliation
Abstract
Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented to guarantee future growth of Callaway Golf Company.
Strategic Alternatives for the Growth of Callaway Golf
Callaway Golf Company is an American company in the business of designing, manufacturing and selling of golf accessories. The company does its selling through retailers, mass merchants and also using its online platform. The founder of the company is named Elly Callaway Jr a guy fond of playing golf. The company has been endorsed by professional golf players around the world. In the modern world, no business can thrive without the proper information necessary in the conduct of the business. The world’s competition in doing business is now about being ahead of others by having the proper information necessary for the well being of a business. There is a huge reduction in the cost of obtaining, processing and transmitting information while doing business (Porter E. Michael & Millar E. Victor, 1985). In order for Callaway Golf Company to guarantee her lead in the industry, technology must be a key driving factor in the business. Information technology is meant to provide a quick and proper way to manage a business through the use of several business tools that come with it. Callaway Company must select a value discipline for it to shape her plans and
References: California Miramar University, Strategic Management: 15 Grand Strategies. http://www.calmu.edu/blog/strategic-management-15-grand-strategies/. (Accessed 21st February 2013). Dr. Rick Johnson, Three Value Disciplines --- Which One Defines Your Company?. http://www.evancarmichael.com/Human-Resources/4813/Three-Value-Disciplines--Which-One-Defines-Your-Company.html. (Accessed 21st February 2013). Porter E. M & Millar E. V. (1985). How Information Gives You Competitive Advantage. Harvard Business Review. Thomas G. Joe & Walters A. Bruce, Generic Competitive Strategies. http://www.referenceforbusiness.com/management/Ex-Gov/Generic-Competitive-Strategies.html#ixzz2LVq3qwIm). (Accessed 21st February 2013).