Strategy
What is this course about?
Strategic Management
PART I
Strategic
Analysis
Session 1
PART III
PART II
WHAT IS STRATEGY ?
Strategy
Formulation
Strategic
Analysis
Strategy Analysis
Strategy
Formulation
Strategy
Implementation
Strategic
Analysis
Strategy Formulation
Strategy
Implementation
Strategy
Formulation
Strategy
Implementation
1
What is Strategy?
6
International Strategy & Globalization
2
Assessing Organizational
Performance
The General Environment
Business Level Strategy
5
3
Internal Environment
A Resource-based View of
Stragegy
Corporate
Level
Strategy
The Competitive
Environment
4
The Internal Environment
Value Creating Activities
Strategy Implementation
Strategy
Formulation
PART 1
Strategic
Analysis
Strategy
Implementation
STRATEGIC ANALYSIS
Strategic
Analysis
Strategic
Leadreship
Organizatinal Systems
& Strategic Change
Corporate
Governance
Strategy
Formulation
Strategy
Implementation
1
Getting Started …
1
What is Strategy?
6
2
Assessing Organizational
Performance
The General Environment
5
3
The Internal Environment
A Resource-based View of
Stragegy
The Competitive
Environment
4
Learning Objectives
•
•
•
•
•
•
What is Strategy?
Describe Strategic Management
Values, Vision, and Mission Statements
Theory of Business
Perspectives on Strategy Formulation
Linkages between Strategy, Internal and
External environments
The Internal Environment
Value Creating Activities
Introduction
• Purpose of strategy :
Achieve competitive advantage
• How ??
– Positioning Approach (Michael Porter)
– Resource-Based Approach (Hamel, Prahalad)
What is Strategy?
• Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. (Porter, 1996)
• Answer to the following questions:
– Who are our
Strategic Management
PART I
Strategic
Analysis
Session 1
PART III
PART II
WHAT IS STRATEGY ?
Strategy
Formulation
Strategic
Analysis
Strategy Analysis
Strategy
Formulation
Strategy
Implementation
Strategic
Analysis
Strategy Formulation
Strategy
Implementation
Strategy
Formulation
Strategy
Implementation
1
What is Strategy?
6
International Strategy & Globalization
2
Assessing Organizational
Performance
The General Environment
Business Level Strategy
5
3
Internal Environment
A Resource-based View of
Stragegy
Corporate
Level
Strategy
The Competitive
Environment
4
The Internal Environment
Value Creating Activities
Strategy Implementation
Strategy
Formulation
PART 1
Strategic
Analysis
Strategy
Implementation
STRATEGIC ANALYSIS
Strategic
Analysis
Strategic
Leadreship
Organizatinal Systems
& Strategic Change
Corporate
Governance
Strategy
Formulation
Strategy
Implementation
1
Getting Started …
1
What is Strategy?
6
2
Assessing Organizational
Performance
The General Environment
5
3
The Internal Environment
A Resource-based View of
Stragegy
The Competitive
Environment
4
Learning Objectives
•
•
•
•
•
•
What is Strategy?
Describe Strategic Management
Values, Vision, and Mission Statements
Theory of Business
Perspectives on Strategy Formulation
Linkages between Strategy, Internal and
External environments
The Internal Environment
Value Creating Activities
Introduction
• Purpose of strategy :
Achieve competitive advantage
• How ??
– Positioning Approach (Michael Porter)
– Resource-Based Approach (Hamel, Prahalad)
What is Strategy?
• Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. (Porter, 1996)
• Answer to the following questions:
– Who are our