Strategic Review

Topics: Palm, Inc., Strategic management, Palm Pre Pages: 4 (2441 words) Published: November 3, 2014
Dennis O. Parmer Module 1 Case Strategic Review BUS 599 - MBA Integrative Project Instructor, Dr. Gary Hascall INTRODUCTION In the 1980s no one who was anyone that went anywhere, without his or her Handheld Personal Computer (PC) was not considered fully prepared in the business world. The digital PC as we know it was changed with such a great demand. By the end of the 1990s, a handheld PC was capable of handling all the normal tasks of its ancestor - address book, notepad, appointments diary and phone list, can now offer many more updated applications such as spreadsheet, word processor, database, financial management software, clocks, calculator and games. With all this ability and to satisfy a growing demand, one such company quoted your right-hand-man is in your Palm. This research will cover the strategic analysis of the Palm Company. CASE Jeff Hawkins founded Palm Computing Inc, a hand-held computer business, in 1992 which has since changed its names (Yoffie Kwak, 2001). According to Yahoo finance section, in 1999 they changed to Palm Inc. Donna Dubinsky was the former CEO of the company. Hawkins and Dubinsky left Palm in 1998 and founded a company called Handspring, that later took a big share of the market away from Palm (Yoffie, 2001). Currently the CEO at Palm, Inc is Edward T. Colligan. In May 2006, Palm had sales of 1.578 billion and a net income in excess of 336 million (Yahoo Finance). Palm Inc. was very clever and launched a business strategy focusing on movement. They started off with the Judo strategy like a puppy-dog style to keep themselves under the radar of their competition while building up market shares. They focused on movement to define the competitive space and force Microsoft to compete in a new arena. The last part of their movement strategy was to follow through fast to capitalize on their advantage and keep a continuous attack (Yoffie). This strategy was highly successful for Palm allowing them to keep the lead spot in...

References: Yahoo Finance, Edgar Online, Palm Inc. (PALM) (n.d.). from HYPERLINK http// http// Yoffie, D., Kwak, M. (2001). Mastering Strategic Movement at Palm. MIT Sloan Management Review, 43-1, 55-63. Dess, G., Lumpkin, G., Eisner, A. (2007) Strategic Management (3rd ed.). Boston McGraw-Hill Irwin Marketing Management A Strategic Decision Making Approach. 6th ed. Boston McGraw Hill Palm USA- Products for Consumer, Professionals and Businesses ( HYPERLINK http// and HYPERLINK http// http// HYPERLINK http// http// HYPERLINK http// http// http// Case Module 01, Strategic Review PAGE PAGE 10 Y, dXiJ(x(
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