Strategic Report

Topics: Management, Knowledge management, Strategic management Pages: 8 (2952 words) Published: July 15, 2011
MODULE: INFORMATION AND KNOWLEDGE MANAGEMENT

ASSIGNMENT TITLE: STRATEGIC INFORMATION ANALYSIS REPORT

SESSION: JUNE 2011

STUDENT NAME: HARDEEP KAUR

STUDENT ID:

TABLE OF CONTENTS
Title page……………………………………………………………………………………….1 Table of contents……………………………………………………………………………2 Abstract…………………………………………………………………………………………..2 1.About Debenhams…………………………………………………………………………3 2.The main body of the report…………………………………………………………. 2.1.Strategic information needs of Debenhams………………………………. 2.2.strategic information system of Debenhams…………………………….. 2.3.Knowledge management and CRM……………………………………….. 2.3.1.Knowledge management……………………………………………………… 2.3.2.Customer relationship management………………………………………. 3.Recommendations……………………………………………………………………… 4.Conclusion……………………………………………………………………….. 5.Reference…………………………………………………………………………………… Abstract

This report deals with strategic information analysis of Debenhams. It particular emphasised on the strategic analysis of information system of this organisation. Its initial lines contains the basic information of the organisation. The second part of the report gives the information about the strategic information needs, strategic information system and e-business planning activities of Debenhams. It also bring into light the concept of knowledge management and customer relationship management. This report explain how Debenhams manage these activities within the organisation. The last segment of this report is the submission of conclusion and references.
1.About Debenhams
Founded in 1778 as a draper’s shop selling expensive fabric, bonnets, gloves and parasols, is owned by Harvey Nichols by 1920 to1991 and was part of theBurton Group from1985 to1998.Debenhams is now UK’s leading department stores with 167 retail stores in the UK and Ireland.it also has 61 franchises stores in 24 countries and six store in Denmark. Besides of this it has an on line store on www.debenhams.com. Debenhams has a strong presence in key product categories including women’swear, menswear, kidswear, lingerie, home and furniture, health and beauty products, accessories and wedding. A unique mix of exclusive own brands, including designers, and third-party brands helps differentiate Debenhams from its competitors. The organisation employ 29000 people to run their business.it has strong continual growth in multi-channel business. Debenhams’ product range includes their own brand as well as international brands. Although, they haven’t really focused on international expansion, like their competitors, they have been doing really well domestically. In fact, it seems they have created the right product mix that appeals to the larger audience. 2.1 Strategic information needs of Debenhams: Before considering the strategic information needs of Debenhams we describe the meaning of information needs for an organisation in short. In simple words we can say that what type of information is needed for an organisation to achieve their set goals and objectives. Information play a vital role to coordinate the internal and external environment. The four factors that determines the usefulness of information: quality, timeliness, completeness and relevance. Accuracy and reliability determines the quality of information. So I think useful information should be accurate and reliable. As world is changing day by day, with changes in time so it leads to information changing frequently. Real information is that information which is reflecting by time. So to catch the real information we have to consider the timeliness factor in accounting. Timeliness is very important in accounting information. If information is not considered the time factor then it will not helpful for decision-makers. So information system should be updated time to time before it loses its capacity to influence decisions. A manager or director can only take right decision if he has the complete information about all determinents of business. Thus if...

References: * Hislop Donald(2009), Knowledge Management in Organisatios, 2nd Edition, ISBN: 978-0-19-953497-5
* Pearlson and Saunders(2006), Managing and Using Information Systems, 3rd Edition, John Wiley and Sons Ltd, ISBN: o471715387
* www.debenhams .com
* www.business.dictionary.com
* http://hosteddocs.ittoolbox.com/kkrr411006.pdf
* http://www.retailtechnologyreview.com/absolutenm/templates/retail_supply_chain.aspx?articleit=663&zoncid=1
* http//academicwriting.org/component/content/article/34-business-studies-/501/-debenhams-in-the-unitedkingdom-html
* http://it.toolbox.com/blogs/kpi-blog/strategic-vs-operational-information-needs-18622
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