Strategic Planning and Implementation

Topics: Apple Inc., IPod, Steve Jobs Pages: 11 (3058 words) Published: March 28, 2010


For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place.

The world of computers and electronic gadgets is so fast paced that newer technologies are launched in a fast pace. The top level management is expected to undertake regular feedback from the market and also scan the environment for the needs and plan their strategies accordingly.

Hence, I have selected M/s. Apple Inc for carrying out the study on strategic planning and implementation. The study would focus mainly on the strategy adopted by M/s. Apple for the launch of their much famed computer model ‘Macintosh’ in the year 1984.

The other major reason for selecting this organisation in specific is that this organisation has faced multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity. This shows the planning and resources implemented by the management team to grow this organisation and their strategic resolve can be seen from the above.

All this illustrate that this would be the perfect organisation to study the scope and the depth of strategic planning and the intricate implementation plans undertaken by this organisation for achieving this extraordinary turnaround and improving the confidence of the stakeholders and also the customers with their innovative products.

The company got incorporated on 03rd Jan 1977 in the state of California in United States of America.[1]

Major Stakeholders

The major stakeholders in the company are listed below:

1. Steve Jobs, Chief Executive Officer

2. Timothy D Cook, Chief Operating Officer

3. Peter Oppenheimer, Chief Financial Officer

4. Philip W Schiller, Senior Vice President

5. Mark Papermaster, Senior Vice President

6. Jonathan Ive, Senior Vice President

7. Bertrand Serlet, Senior Vice President

8. Ron Johnson, Senior Vice President

Steve Jobs: The charismatic CEO of Apple Inc, was born on 24-Feb-1955, he is also the co-founder of Apple Inc, who was one of the founding members of Apple Inc, is one of the major stakeholders in the organisation.[2]

Timothy D Cook: Cook is the Chief Operating Officer he is one of the important stakeholders from the viewpoint of management as he heads all the operations and sales of Apple Inc. He is also the head of Apple’s Macintosh division.[3]

Peter Oppenheimer: Mr. Peter Oppenheimer is the Senior Vice President and also the Chief Financial Officer. In this position he heads the treasury, investor relations, tax, information systems, internal audit and facilities functions. With such responsibilities his consent is imperative for undertaking any management planning or strategic initiatives.[4]

Philip W Schiller: Mr. Philip W Schiller is the Senior Vice President of worldwide Product Marketing. He is part of the Apple’s Executive Team and is also responsible for the product marketing. In this role he becomes a key player for any management and strategic initiatives.[5]

Mark Papermaster: Mr. Mark Papermaster is again another Senior Vice President who handles the key portfolio of new product development in this role he plays a key role on the marketing strategy with his valuable inputs.[6]

Jonathan Ive: Mr. Jonathan Ive in his role as the Senior Vice President of Industrial Design plays a key role in the marketing of new technologies with his innovative designs. As such most of the Apple’s product’s designs are considered to be of remarkable art pieces.[7]

Bertrand Serlet: Mr....

References: The Academy of Management Review, Vol. 3, No. 3 (Jul., 1978), pp. 450-461 
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