Strategic Plann Part3

Topics: Strategic management, Management, Strategic planning Pages: 3 (653 words) Published: June 22, 2013
Strategic Plan, Part 3: Balanced Scorecard
Jermaine Austin
June 20, 2013
Richard Hass

Strategic Plan, Part 3: Balanced Scorecard
Green Mountain Coffee Roasters has a wonderful expression for both its mission and vision statements. Its mission is to create the ultimate coffee experience in every life it touches from tree to cup. Its vision is to transform the way the world understands business. I have had the pleasure of performing a SWOT analysis. Now I will explain the objectives of my balanced scorecard based from GMCR mission, vision, and my SWOT analysis. Green Mountain Coffee Roaster’s Vision

Green Mountain Coffee Roasters will be the premiere gourmet coffee provider in the world, transforming the way the world understands business. Raising the standards of managers to a management style that keeps in line with the mission statement is the end vision for GMCR. Employing managers from the area that have a mixture of experience and expertise would be a great asset to the further development of the company. Incentives for performance and growth will make certain that quality expertise and consistency is something impressive that sets GMCR apart from all competition. If management recognizes that raising the standards for managers will exhibit excellence, values, and superiority; GMCR will be recognized globally and nationally as the best gourmet coffee, allowing Green Mountain Coffee Roasters to dominate this industry. Mission Statement

Green Mountain Coffee Roasters mission is to create the ultimate coffee experience in every life it touches from tree to cup, and provide each customer with great coffee makers and the finest teas and coffee. We promise each and every customer great customer service, low prices with the best values and a shopping experience that meets their individual needs. Industry Analysis

In terms of organizations and strategic planning, an industry analysis involves...

References: Bacal, R. (2010). Strategic and Business Planning. Retrieved from
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