June 20, 2013
Strategic Plan, Part III: Balanced Scorecard
The paper will outline and explain the strategic objectives for the company C&C Enterprise Incorporated using the format of the balanced scorecard on page 5. The balanced scorecard provides a framework to translate a strategy into operational terms, thus providing measures of the following four quadrants: .Financial, Customer Value Perspective, Process or Internal Operations Perspective, and Employee (Learning and Growth). Finally, the objectives selected is based on an evaluation of a number of potential alternatives and opportunities identified in the company’s SWOTT Analysis.
The firm’s financial objective is to increase the medical transportation service specifically in the dialysis medical transport area. The firm believes two percent gains per year for the next five years will increase the firm’s market share by 10 percent within a five year- period. The firm’s strategy will start with an aggressive sales campaign to potential dialysis customers, including bidding on government contracts. The firm revenues will increase and costs is better managed with a new tracking and billing technology. The firms realize acquiring the capability to asset profit margin per job (trip) the firm can better asset target markets for future growth.
The firms understand the value of their customers and the objectives like operator client specific maintains a personalize business relationship with customers. This type of service will increase retention and comfort for the client. Next to measure the customer response to the service provided, the firm will implement monthly performance surveys to the customer. The surveys will reveal weaknesses and strengths for management and operators resulting in increased value for the customer and the firm.
The firm’s also understand the balance of retention (repeat use of the service)
References: Pearce II, J. A., & Robinson, Jr., R. B. (2009) Strategic Management (11th ed.) Retrieved from The University of Phoenix eBook Collection database.