Strategic Plan, Part Ii: Swott Analysis

Topics: Strategic management, Strategy, Minimum wage Pages: 4 (988 words) Published: July 8, 2013
Strategic Plan, Part II: SWOTT Analysis
Brittany Johnson
BUS/475
March 25, 2013
Ramzy Noel

Strategic Plan, Part II: SWOTT Analysis
The Johnson Family Tutoring Company is located in Los Angeles, California. The company started when one person realized the need for help in Algebra for parents and students. Growing up, the business owner had an expressed interest in the field of mathematics and always maintained a love for it through her time in school. In the fall of 2006, a parent approached the founder of JFT to see if she could help her daughter in her Algebra class. In trying to help the student, Brittany realized that another struggle the family faces is that the mother had not seen any algebra in over 20 years and a light bulb went off. If Brittany could essentially remind the parent of the basics of Algebra and refresh her memory, she would be better suited to help her own child and Brittany could focus the tutoring more on specifics. Once that was underway tutoring for both the mother and child took off. The child’s test scores improved significantly and the mother found her self better suited to help her daughter study for her weekly tests. Brittany noticed that all it took was the willingness of both the parent and student and they could learn together effectively. Once other parents heard about the success of the one student and her mom more parents began approaching Brittany about tutoring sessions for themselves and their children and that’s how JFT was birthed. Once JFT realized the popularity of the curriculum, it was important for them to develop a strategic plan to help operate in the day-to-day activities. There were a number of factors to take into consideration given the current Business environment. One of the first steps in getting the business off the ground was to do a SWOTT analysis. The purpose of A SWOTT analysis is to provide a framework about a firm’s situation and provides a basis for insightful discussion and...

References: Pearce, J.A., & Robinson, R.B. (2009). Strategic management: Formulation, Implementation,
and Control (11th ed.). Retrieved from The University of Phoenix eBook Collection database.
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