Strategic Plan Part II: SWOTT Analysis: Bus 475 Week 3
Week 3 - Strategic Plan Part II: SWOTT Analysis
First Name Last Name
University of Phoenix
BUS/475
Instructor
As a business, my deli store has great potential to succeed but also has great potential to fail. This will all depend on what decisions I make as the owner and how external factors play out towards my side.
In regards to external social forces/trends, there are several forces that create an overall impact on my business. For one, the grip of obesity on America has forced several individuals, especially youngsters, to eat healthy and reduce their waistlines. Indeed, one of the most successful fast food chains has not been McDonalds or Chipotle but has been Subway. With their attractive pricing and healthy options, Subway has been far more profitable where other restaurants and chains have faltered. Being that Laredo, Texas is home to Texas A&M University, we can expect to find college age kids dominating a large percentage of the customers at restaurants. Since these health trends are extremely …show more content…
To keep the food truly Chicago style, I want to ensure that I use actual meat processed in Chicago to give it that Chicago styled taste. However, the veggies being used can definitely be locally produced. In order to buy the meat products, I would most likely contact Vienna styled beef or some company of that sort from Chicago to ship down their meat products to me once a week. Keeping these products frozen on the truck on the way down ensures that the meat products can stay as fresh as I can keep them while they are in transit. The veggie products can be locally bought from farmers in Texas and maybe from several – depending on what sort of vegetable is providing by whom. Cheese products can similarly be bought from local companies with a supply chain in the area. The bread to be used can be baked within the deli
First Name Last Name
University of Phoenix
BUS/475
Instructor
As a business, my deli store has great potential to succeed but also has great potential to fail. This will all depend on what decisions I make as the owner and how external factors play out towards my side.
In regards to external social forces/trends, there are several forces that create an overall impact on my business. For one, the grip of obesity on America has forced several individuals, especially youngsters, to eat healthy and reduce their waistlines. Indeed, one of the most successful fast food chains has not been McDonalds or Chipotle but has been Subway. With their attractive pricing and healthy options, Subway has been far more profitable where other restaurants and chains have faltered. Being that Laredo, Texas is home to Texas A&M University, we can expect to find college age kids dominating a large percentage of the customers at restaurants. Since these health trends are extremely …show more content…
To keep the food truly Chicago style, I want to ensure that I use actual meat processed in Chicago to give it that Chicago styled taste. However, the veggies being used can definitely be locally produced. In order to buy the meat products, I would most likely contact Vienna styled beef or some company of that sort from Chicago to ship down their meat products to me once a week. Keeping these products frozen on the truck on the way down ensures that the meat products can stay as fresh as I can keep them while they are in transit. The veggie products can be locally bought from farmers in Texas and maybe from several – depending on what sort of vegetable is providing by whom. Cheese products can similarly be bought from local companies with a supply chain in the area. The bread to be used can be baked within the deli