Strategic Plan Outline

Satisfactory Essays
UNIVERSITY OF BELIZE

MGMT 490 - BUSINESS STRATEGY AND POLICY

How to Structure The Strategic Plan

Guidelines

Executive Summary

This is written to the scope and level of content that an "outsider" can read the summary and grasp the vision, mission of the organization, its overall goals and objectives, major strategic issues and the key strategies implemented to attain the goals.

Section 1 – Current situation

1. Brief Background and History of the Company and the Industry
2. Strategic Posture: Current Mission, Current Vision Current Values Current Objectives Current Strategies Current Policies
3. Past Strategic Performance Indicators (if available): Market share Sales Growth Net Profit Margin Return on Equity Investment Other? (Depending on the type of business/industry)

Section 2 – External Environment, Opportunities and Threats (EFAS)

2.1 General Environment (PEST, Gap Analysis, etc)
2.2 Task Environment (Porters five forces, Strategic Map)
2.3 External Factor Analysis Summary

Section 3 – Internal Environment, Strengths and Weaknesses (IFAS)

3.1 Value Chain analysis
3.2 Corporate Structure
3.3 Corporate Resources: Marketing Finance Human Resource Operations and Logistics Information Systems

3.4 Internal Factor Analysis Summary

Section 4 – Competitive Strength Assessment based on Key Success Factors

Quality/product performance Customer Service Capability Reputation/image Other? Manufacturing capability Technological skills and know-how Dealer/distribution capability New product innovation capability Financial resources Relative cost position

Section 5 – Analysis of Major Strategic Factors SFAS

5.1 Key Internal and External Factors (SWOT)
5.2 Competitive advantages/disadvantages, Competitive position improving/slipping
5.2 Review of Mission and Objectives

Section 6 – Alternatives and



Bibliography: THE PRESENTATION OF THE PLAN Time Allowed: 30 minutes Presentation should be as follows: a) Brief History of Company (Section 1) b) Current Situation (Section -1) c) External Environment Opportunities and Threats (Section 2) d) Internal Environment Strengths and Weaknesses (Section 3 e) Analysis of major strategic factors, strategic alternatives and recommended strategies (including financial analysis) (Sections 5, 6 & 9)- 15 minutes Question and Answer Session

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