Strategic Plan Of Amazon
Strategic Plan of Amazon
Introduction
Amazon Company initially started as on online book store and taken rapid growth in the beginning stage itself, and expanded by adding up DVDs, electronics, software, furniture, games (Laura Schneider, 2012). As on today Amazon is a Fortune 500 e-commerce Company headquartered in Seattle, WA. Amazon Company is the market leader today to sell all variety of products over the internet (Laura Schneider, 2012). Amazon operates in two segments: North America and International. The Company provides its customers with the possible lowest prices by using different pricing strategies and low shipping prices, and more offers through the Amazon prime membership. Amazon offers certain programs that enable certified sellers to sell their products on its websites and to fulfill orders, and takes such responsibility by providing customer service through email, telephone all the times.
Strategic Plan
Strategic planning plays vital role for business based organizations to be a market leader in the segment and to deliver successful management values to the employees of the organization and consumers of the business. Amazon is the best strategic player in technology and it did not rise to the top on the list by inventing a new product like Apple, Google, Microsoft but it did rise due its strong strategic depth. Amazon Strategic planning involves a set of procedures, policies, and framework and of course content. Beyond these basic elements, Amazon is very good at its strategic planning by anticipating future and managing its supply chain. Amazon does the best by having a formal and integrated plan in place and the process of building the plan itself turns out to be more important than the actual results.
Mission and Vision It is very important to have a vision and mission to be successful for a person or an organization; In fact, the vision and mission statements are the key foundational pieces of planning as the mission statement
Introduction
Amazon Company initially started as on online book store and taken rapid growth in the beginning stage itself, and expanded by adding up DVDs, electronics, software, furniture, games (Laura Schneider, 2012). As on today Amazon is a Fortune 500 e-commerce Company headquartered in Seattle, WA. Amazon Company is the market leader today to sell all variety of products over the internet (Laura Schneider, 2012). Amazon operates in two segments: North America and International. The Company provides its customers with the possible lowest prices by using different pricing strategies and low shipping prices, and more offers through the Amazon prime membership. Amazon offers certain programs that enable certified sellers to sell their products on its websites and to fulfill orders, and takes such responsibility by providing customer service through email, telephone all the times.
Strategic Plan
Strategic planning plays vital role for business based organizations to be a market leader in the segment and to deliver successful management values to the employees of the organization and consumers of the business. Amazon is the best strategic player in technology and it did not rise to the top on the list by inventing a new product like Apple, Google, Microsoft but it did rise due its strong strategic depth. Amazon Strategic planning involves a set of procedures, policies, and framework and of course content. Beyond these basic elements, Amazon is very good at its strategic planning by anticipating future and managing its supply chain. Amazon does the best by having a formal and integrated plan in place and the process of building the plan itself turns out to be more important than the actual results.
Mission and Vision It is very important to have a vision and mission to be successful for a person or an organization; In fact, the vision and mission statements are the key foundational pieces of planning as the mission statement
References: DDomos. (2013, january 13). Mission And Vision Statements – Building A Strong Strategic Planning Foundation - See more at: http://www.whybuyfromyou.com/mission-and-vision-statements-building-a-strong-strategic-planning-foundation/#sthash.ZfkBT5dm.dpuf. Retrieved may 18, 2014, from WHY BUY from you: http://www.whybuyfromyou.com/mission-and-vision-statements-building-a-strong-strategic-planning-foundation/ Farfan, B. (2012, february 13). Amazon.com Mission Statement - Centered Around the Amazon.com Internet Customer. Retrieved may 18, 2012, from Amazon.com Retail Industry: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Amazon-com-Mission-Statement.htm James, A. (2009, april 20). Amazon.com CEO Jeff Bezos says company goals not changed. Retrieved may 18, 2014, from Seattle pi: http://blog.seattlepi.com/amazon/2009/04/20/amazon-com-ceo-jeff-bezos-says-company-goals-not-changed/ John Ward, J. P. (2007). Strategic Planning for Information Systems. John Wiley & Sons. Schneider, L. (2012, august). Amazon.com Company Research. Retrieved may 18, 2012, from About.com Tech Careers: http://jobsearchtech.about.com/od/companyprofiles/a/Amazon.htm