STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED
Case summary by Aris Metin
THE COMPANY: BHARTI AIRTEL LIMITED
A family or close to family-run business (Sunil Mittal as Chairman)
The first private telecommunications service provider in India to launch national and international long-distance service
Founded by Mittal in 1995 (with $900 start-up capital)
With mobile licenses for 15 (out of 23) total circles and obtained fixed-line licenses to become the first
Created to take advantage of the liberalization of the Indian telecom market
Expanded through acquisition of licenses for mobile operations; selling 20% equity interest to Warburg Pincus, New York Life, Asian Infrastructure Group, IFC and SingTel.
Went public in 2002, raising $172 million in its IPO, raised over $1billion foreign direct investments
MARKET SHARE / FINANCIAL STANDING
91% of all mobile users in India
2004 year-end revenues of $1,113.4 million with net income of $ 117 million
Return on Equity was nearly 12%
CHALLENGES / ISSUES
Customer bases was growing 100% per year
Budgeting & the tendering process is taking up management time and bandwidth --- needed elsewhere. 3.
Managing the IT capital expenditures is a challenge
Equipment upgrade is proving to be costly and painful e.g. mail server worth $ 15-20million being thrown away due to system incompatibility 4.
Core competency is in Operations not IT design – could not do much of the architecture software and hardware designs 5.
Incompatibility in IT infrastructure (inherited systems from acquisitions) 6.
Facing a huge up-front investment in IT in order to get the right architecture in place and support growth in the next 10 years. 7.
HR scarcity – finding it more and more difficult to hire and retain the best and the brightest. In network development alone, need to hire 2000 – 3000 people
A LEAN and PREDICTABLE cost model
To become the lowest-cost producer of minutes not only in India...
Please join StudyMode to read the full document