Strategic/Operational Planning (Nike)
Nike: Strategic & Operational Planning
Albert Dwayne Johnson Jr.
University of Phoenix
Nike: Strategic & Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. The success of this company is due to it’s focus on communities and their environments. In fact, Nike looks at the community and the environment as the company’s external stakeholders (Wallace). As a result, Nike caters to the environment. This influences Nike’s goals. Nike wants to provide quality and innovative services and products internally and externally(Nike Repository). Another goal of the company is to invest in community-based initiatives that use the power of sport to unleash potential and improve the lives of youth (Nike Repository). Nike can successfully achieve these goals through different types of planning. To provide high quality service, Nike can create an approach using operational planning in order to achieve this goal. First off, Nike would have to look at the type of employees they are bringing into the company, as well as the satisfaction of the workers within their company. Nike is a sports-based clothing company. It would be a detriment to Nike to hiring someone not interested in sports or fashion. Also, Nike has to be aware of the responses by it’s employees of each product, for the initial response of the employees should inform Nike on the expected response of the consumers. Nike does consider their employees as the internal stakeholders of the company (Wallace) so it should be a priority to gage their responses to products. This can be an indicator of how to market and advertise their products. Maybe the employees
Albert Dwayne Johnson Jr.
University of Phoenix
Nike: Strategic & Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. The success of this company is due to it’s focus on communities and their environments. In fact, Nike looks at the community and the environment as the company’s external stakeholders (Wallace). As a result, Nike caters to the environment. This influences Nike’s goals. Nike wants to provide quality and innovative services and products internally and externally(Nike Repository). Another goal of the company is to invest in community-based initiatives that use the power of sport to unleash potential and improve the lives of youth (Nike Repository). Nike can successfully achieve these goals through different types of planning. To provide high quality service, Nike can create an approach using operational planning in order to achieve this goal. First off, Nike would have to look at the type of employees they are bringing into the company, as well as the satisfaction of the workers within their company. Nike is a sports-based clothing company. It would be a detriment to Nike to hiring someone not interested in sports or fashion. Also, Nike has to be aware of the responses by it’s employees of each product, for the initial response of the employees should inform Nike on the expected response of the consumers. Nike does consider their employees as the internal stakeholders of the company (Wallace) so it should be a priority to gage their responses to products. This can be an indicator of how to market and advertise their products. Maybe the employees
References: "Nike SWOT Analysis." Tech Analysis Blog. N.p., 19 Sept. 2013. Web. http://techanalysisblogger.wordpress.com/2013/09/19/nike-swot-analysis/ Wallace, Stephanie. "Nike: Business Ethics." Thesis. Concord University, 2010. "Nike, Inc. Company History and Information - Nike Repository." Nike, Inc. Company History and Information - Nike Repository. Nike Inc., n.d. Web. http://www.nikerepository.com/nike-company-history