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Strategic Mgmt

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Strategic Mgmt
XAVIER INSTITUTE OF SOCIAL SEVICE, RANCHI

RETAIL MANAGEMENT ASSIGNMENT ON STUDY OF RETAIL STRUCTURE OF JHARKRAFT

PREPARED AND SUBMITTED BY: Nitesh Nayak (06)
Kaustubh Kr.Jha (09)
Shouvik Bandyopadhyay (14)
Subhajit Saha (24)
Saurabh Kishore Jha (27)
Akanksha Tiwari (54)

CONTENTS:
SL.NO. TOPIC PAGE NO. 1 INTRODUCTION 2.1 ABOUT THE ORGANIZATION 2.2 ABOUT THE COMPETITORS 2.3 THE BUSINESS MODEL 2 RESEARCH METHODOLOGY 3.4 RESEARCH OBJECTIVES 3.5 RESEARCH METHODOLOGY 3.6 SOURCE OF DATA 3.7 SAMPLE SIZE 3.8 SAMPLING TECHNIQUES 3 OBSERVATION AND ANALYSIS 4.9 OBSERVATIONAL INFERENCES 4.10 QUESTIONNAIRE ANALYSIS 4 CONCLUSION 5.11 LIMITATION 5.12 CONCLUSION
5 RECOMMENDATION
6 ANNEXURE

ACKNOWLEDGEMENT

It gives us immense gratification to place on records our gratitude and sincere appreciation to each and every one of those who helped us in this endeavor. We extend our deep gratitude to the management of “Jharcraft”, who allowed us to carry on this study on their organization. We would like to extend our special thanks to Miss. Archana Shephali Kongari ( Marketing Manager) and other support staff at the various retail outlets of Jharcraft, who answered our queries sparing some time from their busy schedule.
We would also like to extend our sincere thanks to our esteemed HOD & guide, Prof. A.R.Bodra for his continuous guidance, magnificent support & cooperation to initiate & carry out the study & illuminated us through his knowledge. I

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