Strategic marketing recommendation for the launch a 3D printing machine.
Sadykova Irina.
Strategic marketing recommendation for the launch a 3D printing machine.
KEY FACTS
-The famous Russian company «333» produce printers with a very good quality.
-The market of 3D printers is young and one of the most popular nowadays.
-Price is the lowest in the market of 3D prints.
-In 2012 company «333» managed to sell 18 thousand of its product for professional and consumer use.
-The website «333» offering consumers more than 90 thousand models for printing.
-Today in «333» company website are 500 thousand unique visitors and 1 million downloads per month.
OBJECTIVES
-«333» company wants to launch its product in the world.
-Sell 22 thousand 3D printers in 2014 to for professional and consumer use.
-To make a partnership with Autodesk, OUYA and Amazon.
-Organize own manufacture.
CONSTRAINTS
-The time is limited.
-There is a limited budget.
MARKETING OR COMMUNICATION STRATEGY
Push or Pull
-The company should use «Push» strategy.
Strategies:
-Product Plus:
These product as to be a center of strategy.
* Changing behavior. To explain people that their life’s will be better with 3D printer.
*People can put the product in their life to do it interesting.
*With this product will bring you more opportunities.
MARKETING TOOLS:
1- Internet:
Website. Develop and update their site.
Social networks. Generating advertising.
2- Mobile phone. For example, bulk SMS.
3- Magazines. Advertising in the famous magazines, like MensHelth.
4- Television. Short clips with advertising from 6 to 9 p.m.
ARE WE GETTING THERE?
Track the number of following people ,if it will not changes it will be necessary to «recharge» a strategy.
Strategic marketing recommendation for the launch a 3D printing machine.
KEY FACTS
-The famous Russian company «333» produce printers with a very good quality.
-The market of 3D printers is young and one of the most popular nowadays.
-Price is the lowest in the market of 3D prints.
-In 2012 company «333» managed to sell 18 thousand of its product for professional and consumer use.
-The website «333» offering consumers more than 90 thousand models for printing.
-Today in «333» company website are 500 thousand unique visitors and 1 million downloads per month.
OBJECTIVES
-«333» company wants to launch its product in the world.
-Sell 22 thousand 3D printers in 2014 to for professional and consumer use.
-To make a partnership with Autodesk, OUYA and Amazon.
-Organize own manufacture.
CONSTRAINTS
-The time is limited.
-There is a limited budget.
MARKETING OR COMMUNICATION STRATEGY
Push or Pull
-The company should use «Push» strategy.
Strategies:
-Product Plus:
These product as to be a center of strategy.
* Changing behavior. To explain people that their life’s will be better with 3D printer.
*People can put the product in their life to do it interesting.
*With this product will bring you more opportunities.
MARKETING TOOLS:
1- Internet:
Website. Develop and update their site.
Social networks. Generating advertising.
2- Mobile phone. For example, bulk SMS.
3- Magazines. Advertising in the famous magazines, like MensHelth.
4- Television. Short clips with advertising from 6 to 9 p.m.
ARE WE GETTING THERE?
Track the number of following people ,if it will not changes it will be necessary to «recharge» a strategy.