Analysis of strategic management uses by Airtel Submitted to-
Sheikh Abdur Rahim
Assistant professor & Head
Department of Real State and Commerce
Daffodil International University
Department of Business Administration
Definition of Strategy first we look at what is strategic management and what is the process of it-
Strategy: A firm’s theory about how to gain
The Strategic Management Process
Airtel Bangladesh Ltd., sixth cell phone carrier to enter the potential Bangladesh market runs Global System for Mobile Communications (GSM) –based cellular operation. Launching commercial operations on May 10, 2007 as Warid Telecom, this mobile telecom operator was rebranded to airtel in December 2010 following acquisition of 70% stake in Warid Telecom, Bangladesh, a subsidiary of the UAE-based Abu Dhabi Group by Bharti Airtel Limited in January 2010.
Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom and have management and board control of the company. This is the largest investment in Bangladesh by an Indian company. Dhabi Group continues as a strategic partner retaining 30% shareholding and has its nominees on the Board of the Company.
The new funding is being utilized for expansion of the network, both for coverage, capacity, and introduction of innovative products and services. As a result of this additional investment, the overall investment in the company will be in the region of USD 1 billion.
This is Bharti Airtel’s second