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Strategic Management Proposal

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STRATEGIC MANAGEMENT PROPOSAL

Title:

A RESEARCH ON DOMESTIC MARKET DEVELOPMENT STRATEGY OF THAI TUAN TEXTTILE & GARMENT COMPANY IN GLOBAL CRISIS CONTEXT

Students: NGUYEN VAN A

SID: 01-0-xxxx

Class: COOP-MG2-A

Semester: Spring

HCMC – March 2011

Strategic Management Proposal:

CHAPTER 1: LITERATURE REVIEW

1. The concept of strategic market development

2. The word economic situation

3. Vietnam economic situation

4. The garment industry operation situation of Vietnam

CHAPTER 2: AN ANALYSIS ON DOMESTIC MARKET DEVELOPMENT SITUATION OF THAI TUAN TEXTTILE & GARMENT COMPANY

1.

2.

1. introduction to Thai Tuan textile & garment company

2. Domestic market development situation of Thai Tuan Company

3. SWOT analysis

4. The successes and limitations of Thai Tuan textile & garment company in developing domestic market

5. Conclusion

CHAPTER 3: SOME RECOMMENDATIONS ON DEVELOPING DOMESTIC MARKET TO THAI TUAN TEXTILE & GARMENT COMPANY

3.

1. Opportunities and challenges for Thai Tuan textile company in the development of domestic market

2. Some solutions to develop domestic market of Thai Tuan textile & garment company

3. Some recommendations and suggestions

4. Conclusion

Introduction

Working in the field of fabric and clothing manufacturing, Thai Tuan Garment and Textile corporation (Thai Tuan Textile & Garment Corp.) is known as one of the top textile enterprises providing fashion products and service in Vietnam.

Established in late 1993, Thai Tuan incessantly expanding manufacturing operations of its business from the construction of textile factories, workshops, plant dyes to the establishment and development expenditure Branch, Showroom system, the center of fashion and
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