strategic management process
NEW PERSPECTIVES ON STRATEGIC MANAGEMENT PROCESS
Pop Zenovia Cristiana, Borza Anca
Department of Management, Faculty of Economics and Business Administration,
“Babeş-Bolyai” University of Cluj-Napoca, Romania zenovia.pop@econ.ubbcluj.ro anca.borza@econ.ubbcluj.ro
Abstract: For developing economies the development of enterprises should be a
strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development trends taken by the managers. A better leadership would unequivocally lead to a better strategy but sometimes the lack of information, first about the external environment, continuously undergoing quick and radical changes, the political problems and the complexity of the implementation of the strategy or the costs that it implies are not taken into consideration. Therefore managers have two options: to establish strategies, which would lead to the achievement of the objectives; evaluate them on the basis of economic efficiency or to identify an already existent strategy and to adapt it to the environment changes in which the enterprise carries on its activity.
This paper aims at discussing and explaining from a theoretical perspective, the evolution and the advantages and disadvantages of the strategic management process, in order to convey the managers a modality to achieve competitiveness and evaluate the position of the firm. In the first section, we explain the the necessity of strategic management process. In the second section we present the different evolution stages. The third section presents our conclusions regarding the advantages and disadvantages of the strategic management process, fundamental for the strategy success. The financial crisis did affect the Romanian economy and
Romanian enterprises early in 2009 registering an impact of the crisis identified in
the
Pop Zenovia Cristiana, Borza Anca
Department of Management, Faculty of Economics and Business Administration,
“Babeş-Bolyai” University of Cluj-Napoca, Romania zenovia.pop@econ.ubbcluj.ro anca.borza@econ.ubbcluj.ro
Abstract: For developing economies the development of enterprises should be a
strategic goal, this way of thinking may become viable only as a result of a combination of judicious analysis based on specific local economic aspects and a set of actions to correct any slippage or amplify existing development trends taken by the managers. A better leadership would unequivocally lead to a better strategy but sometimes the lack of information, first about the external environment, continuously undergoing quick and radical changes, the political problems and the complexity of the implementation of the strategy or the costs that it implies are not taken into consideration. Therefore managers have two options: to establish strategies, which would lead to the achievement of the objectives; evaluate them on the basis of economic efficiency or to identify an already existent strategy and to adapt it to the environment changes in which the enterprise carries on its activity.
This paper aims at discussing and explaining from a theoretical perspective, the evolution and the advantages and disadvantages of the strategic management process, in order to convey the managers a modality to achieve competitiveness and evaluate the position of the firm. In the first section, we explain the the necessity of strategic management process. In the second section we present the different evolution stages. The third section presents our conclusions regarding the advantages and disadvantages of the strategic management process, fundamental for the strategy success. The financial crisis did affect the Romanian economy and
Romanian enterprises early in 2009 registering an impact of the crisis identified in
the
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