Strategic Management Perspective
STRATEGIC MANAGEMENT PERSPECTIVE
STRATEGIC MANAGEMENT PERSPECTIVE
LECTURER LEE LAI KEONG
Assignment by Gunasekar s/o Murugaiah UH MBA INTAKE 4
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
1
STRATEGIC MANAGEMENT PERSPECTIVE TABLE OF CONTENTS Page Number Abstract CHAPTER I – LITERATURE REVIEW 1.0 Introduction 1.1 Core Competence 1.2 Competitive Advantage 1.3 Resource Based Approach CHAPTER II – INDUSTRY ANALYSIS 2.0 Industry Background 2.1 Income Statement 2.2 SWOT Analysis 2.3 Core Competence of AMSGB 2.4 Value Chain Analysis 2.5 Capability Building 2.6 McKinsey 7-S 2.7 Constraints in the process of Capability Building CHAPTER III 3.0 Conclusion Reference 22 13 13 14 15 15 – 19 19 – 20 20 – 21 22 4 4–6 7 – 10 11 – 12 3
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
2
STRATEGIC MANAGEMENT PERSPECTIVE ABSTRACT “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984: ix)
In other words strategic management is what managers do to develop the organization‟s strategies. These are decisions and actions that determine the long-run performance of an organization. During this process core competency of a company is built to out strategize rivals.
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
3
STRATEGIC MANAGEMENT PERSPECTIVE CHAPTER I LITERATURE REVIEW 1.0 Introduction Strategy is defined as "A course of action together with specification of resources to achieve pre-determined goals or objectives." Strategy is about long-term goals and objectives of the
STRATEGIC MANAGEMENT PERSPECTIVE
LECTURER LEE LAI KEONG
Assignment by Gunasekar s/o Murugaiah UH MBA INTAKE 4
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
1
STRATEGIC MANAGEMENT PERSPECTIVE TABLE OF CONTENTS Page Number Abstract CHAPTER I – LITERATURE REVIEW 1.0 Introduction 1.1 Core Competence 1.2 Competitive Advantage 1.3 Resource Based Approach CHAPTER II – INDUSTRY ANALYSIS 2.0 Industry Background 2.1 Income Statement 2.2 SWOT Analysis 2.3 Core Competence of AMSGB 2.4 Value Chain Analysis 2.5 Capability Building 2.6 McKinsey 7-S 2.7 Constraints in the process of Capability Building CHAPTER III 3.0 Conclusion Reference 22 13 13 14 15 15 – 19 19 – 20 20 – 21 22 4 4–6 7 – 10 11 – 12 3
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
2
STRATEGIC MANAGEMENT PERSPECTIVE ABSTRACT “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984: ix)
In other words strategic management is what managers do to develop the organization‟s strategies. These are decisions and actions that determine the long-run performance of an organization. During this process core competency of a company is built to out strategize rivals.
ASSIGNMENT BY: GUNASEKAR S/O MURUGAIAH
3
STRATEGIC MANAGEMENT PERSPECTIVE CHAPTER I LITERATURE REVIEW 1.0 Introduction Strategy is defined as "A course of action together with specification of resources to achieve pre-determined goals or objectives." Strategy is about long-term goals and objectives of the