Strategic Management paper

PART A: (70 marks)

Instruction: Answer all questions.
Based on the case study on Procter

l.

& Gamble Company given:

Evaluate and proposed Procter

& Gamble Company vision statemen{.Based on

mission statement components, evaluate and discuss Procter & Gamble Company mission statement.propose a new mission statement by integrating all the components. (10 marks)

2.

Develop and discuss the Internal Factor Evaluation (IFE) Matrix for Procter

&

Oamble Company.
(20 marks)

3.

Develop and discuss the External Factor Evaluation (EFE) Matrix for Procter

&

Camble Company
(20 marks)

4-

Develop and discuss the Strengths-Weaknesses-Opportunities-Threats (SWOT)

Matrix for Procter & Gamble Company.
(10 marks)

5.

Based on the SWOT matrix propose and discuss two business strategies that should be implemented by Procter

& Gamble Company.
(10 marks)

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PART B: (30

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marks)

rnstruction, anr*r@irouestions

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Discuss the three commonly used strategies or approaches for implementing changes in an organization. Provide and discuss'bne advanqgg

and-'q"1t-9

disadvantage for each type ofapproach.

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(15 marks)

Suggest and discuss guidelines that could be used by a firm to deterrnine whether

it

should conduct rcsearch and development (R&D) internally or externally.

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g.

(l5marks)

intemal
Organizations face dynamic environments because various key external and as the factors often change quickly and drastically. Countless firms that have thrived market leader may struggle for survival in the following year. Thus, strategy evaluation is critical to an organization's well-being. Compare and contrast two

of

Rumelt's four criteria for evaluating strategies.
(15 marks)

g.

Discuss the