strategic management of technology: DELL INC

Topics: Dell, Strategic management, Customer service Pages: 10 (3178 words) Published: November 10, 2013


Dell Inc.: An Innovation and its Strategic Plan

Strategic Management of Technology

Vikas A. Patel

Sunil Samanta

Tables of Contents
Summary……………………………………………………………………………………3 History……………………………………………………………………………………….3 Strategy……………………………………………………………………………………...4 Industry Dynamics…………………………………………………………………………5 Source and Internal Innovation of Technology…………………………………………8 Product Development Technology……………………………………………………..10 Strategy to Protect Innovations…………………………………………………………12 Conclusion………………………………………………………………………………...15 Bibliography……………………………………………………………………………….16

Summary
 The Summary contains below is the strategic plan of the Dell Company to perform excellent in the computer industry. These plan discuss includes environment analysis, strategic choices which the company had and to implement it. It is being seen that the Dell has bright future if it continually keep its best performance in the computer industry and shows its leadership position by maintaining the sustainable product and also keep track on the longer term goal by focusing on the consumer needs. Along with this the company has to come up with new innovative ideas with the emerging technology as per the market requirement. History

An 18 year old college student, In 1983 founded Dell named Michael Dell by upgrading the hard drives from IBM to develop new systems. Within one year span of time, his business service has been raised to $6 million from computer upgrades with local business. SO he decided to drop out from the school and start to concentrate on business only. By the end of the 1985, the sales of the company reaches to $70 million as the Dell change its strategy and started to offer custom built-to-order machines. When Dell changed his strategy and started offering custom built-to-order machines, the business exploded, with $70 million in sales by the end of 1985. With the advance in the development of Dell, the company starts to exploit events of the industry and decided to fulfill the market conditions. After 5 years, the total gross of the company was $500 million which was unbelievable figure and become the national suppliers of desktop and portable computers. Dell has continuously increase in sales and its profit margin increases to that level that the company became the most successful in the PC history with the amount more than $25 billion at the end of 2000. Strategy

Technology Strategy
The technology strategy of the Dell Company is "To become the undisputed leader in the computer industry by displaying unparalleled excellence in product quality." The strategy will remain consistence as the company core objective is to provide best quality product and good customer service to the customer as they satisfied from all point of view. Strategy will have great impact on the key guide and also motivate to enhance its objective. The company has to maintain the quality of product by which the customer are satisfied and they keep maintain the highest position in the market. The mission statement is maintaining the consistency of overall quality of product to its best standards. . From the beginning of the millennium Dell was consider as the King of desktop and laptops. Heading into the new millennium Dell was known for its desktops and laptops. Now the company was changed from Dell to Dell Inc. shows the evolution of the company with diverse product supply. The diversity of Dell keep apart from all its competitors. By the end of the century Dell has become Dell, Inc reflecting the evolution of the company to a diverse supplier of technology and products. The diversity is what sets Dell from its competitors. In 2003, Company entered into the business of printer market with number of different types for commercial and business use. The printer range from simple printing to all in one printer and also laser printers. The company also manufactures its cartridges and sold...

Bibliography: INFORMS – Interfaces - Inventory Decisions in Dell’s Supply Chain – Vol. 34 No.3 May-June 2004. Kapuscinski, R., Zhang, R., Carbonneau,P., Moore, R., Reeves, B. (2004).
Extending DELL’s Direct Model to Product Development via Supplier Collaboration Tools, The Management Roundtable by Pizinger, Michael (2010).
http://www.dell.com/learn/us/en/uscorp1/corp-comm/us-goodwill-reconnect
http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm
Living in Dell Time. Fast Company. Retrieved February, 3 2010, Breen, Bill. (2004).
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Strategic Management
  • Technology Strategic Plan Essay
  • Dell Strategic Management Essay
  • Global Profile: Dell Computer Company Inc. Essay
  • Strategic Management Essay
  • Strategic Management Essay
  • Strategic management Essay
  • strategic management Essay

Become a StudyMode Member

Sign Up - It's Free