Strategic Management of Capital One Company

EXECUTIVE SUMMARY Capital One is only a 24 year old company, but yet it is one of the most dominant companies in the credit card industry, better yet the world. Every day credit cards are used around the world, which gave Capital One a very attractive industry to enter. The reason they were able to grow so fast was because they advancing technologies within the past few decades. Taking advantage of today’s technologies and growing at a rapid rate is what really impresses me about Capital One. I selected Capital One for many reasons. One reason was because they were one of the more popular companies on the list of the top companies to work for. This gave them more of an appeal over some of the companies I haven’t heard. They were also more attractive than companies I heard of but was unsure of what industry they were in. I already had somewhat of background knowledge of Capital One. Another reason I chose Capital One was because of their marketing and advertising techniques. This is why I was aware of the company and what they did. I enjoyed all of their commercials with the Viking-like guys. They showed humor and creativity to attract customers’ attentions while also allowing themselves to advertise their rates. There aren’t many people that were alive the past decades that can say they do not remember their commercials. Capital One interests me due to the fact that I feel like they will be dominant in the credit card/banking industry. Before I did any research on them, I had a feeling that they are one of those companies that will never settle for good. They always do things to keep improving, starting with hiring. They make smart decisions about who to hire and then do a great job retaining those employees. The more information I discover about Capital One, the more they seem to impress.
CURRENT SITUATION Capital One ranks 134 on the Fortune 500 list. During 2011, they had revenues of $19.067 billion with profits of $2.743 billion. Within the