Strategic Management - Kindle
1
Index
Company Introduction - Amazon.com ........................................................................................ 4
/ AMAZON’S STRATEGY AND IMPLEMENTATION ................................................................................. 4
Business Environment ............................................................................................................... 7
/ PEST ANALYSIS................................................................................................................................. 7
// Political ................................................................................................................................................... 7
// Economic ................................................................................................................................................ 7
// Social ...................................................................................................................................................... 8
// Technological ......................................................................................................................................... 9
/ PORTER’S FIVE FORCES................................................................................................................... 10
// Competition from substitutes .............................................................................................................. 10
// The threat of entry ............................................................................................................................... 10
// Rivalry between established competitors............................................................................................ 11
//Bargaining power of buyers .................................................................................................................. 11
//Bargaining power of suppliers
Index
Company Introduction - Amazon.com ........................................................................................ 4
/ AMAZON’S STRATEGY AND IMPLEMENTATION ................................................................................. 4
Business Environment ............................................................................................................... 7
/ PEST ANALYSIS................................................................................................................................. 7
// Political ................................................................................................................................................... 7
// Economic ................................................................................................................................................ 7
// Social ...................................................................................................................................................... 8
// Technological ......................................................................................................................................... 9
/ PORTER’S FIVE FORCES................................................................................................................... 10
// Competition from substitutes .............................................................................................................. 10
// The threat of entry ............................................................................................................................... 10
// Rivalry between established competitors............................................................................................ 11
//Bargaining power of buyers .................................................................................................................. 11
//Bargaining power of suppliers
References: “Amazon sales top $61 billion in 2012”, by Mark Brohan in Internet Retailer (available in: http://www.internetretailer.com/2013/01/29/amazonsales-top-61-billion-2012) 5 27 “Amazon sales top $61 billion in 2012”, by Mark Brohan in Internet Retailer (available in: http://www.internetretailer.com/2013/01/29/amazonsales-top-61-billion-2012) 31 “Industry Analysis”, Chapter 2, page 56, in Foundations of Strategy, by Robert M Grant and Judith Jordan, John Wiley & Sons edition, 2012.