Strategic Management for Zara
Ramla Shahid
BAMAMCS
Strategic Management
Part 2- Company Strategic Analysis
Submission Date: 18th March 2010
Content
Page
Introduction 3
Current & Future Macro- Environment of the Retail Industry 4-7
Zara’s current position within the competitive marketplace 8-10
Strategic options and recommendations for Zara 11-13
Bibliography 14
Appendix 15-29
Introduction
It can be found that the fashion retail of Zara is the flagship brand of Spanish group Inditex which is currently trading internationally. There are over 400 Zara stores around the world, with year on sales increasing at around 25% over the last years; it has become one of the world’s fastest growing retail. In this report there will be an in-depth analysis the retail industry’s current and future macro environment, and to identify the major factors for change. Further more; look into the company’s position within the competitive marketplace both in the UK and abroad including the strategy currently adopted. Critically evaluate the strategic options available to Zara. Strategy refers to top management plans to attain outcomes consistent with the organisations mission and goals. One can look at strategy from three vantage points:
BAMAMCS
Strategic Management
Part 2- Company Strategic Analysis
Submission Date: 18th March 2010
Content
Page
Introduction 3
Current & Future Macro- Environment of the Retail Industry 4-7
Zara’s current position within the competitive marketplace 8-10
Strategic options and recommendations for Zara 11-13
Bibliography 14
Appendix 15-29
Introduction
It can be found that the fashion retail of Zara is the flagship brand of Spanish group Inditex which is currently trading internationally. There are over 400 Zara stores around the world, with year on sales increasing at around 25% over the last years; it has become one of the world’s fastest growing retail. In this report there will be an in-depth analysis the retail industry’s current and future macro environment, and to identify the major factors for change. Further more; look into the company’s position within the competitive marketplace both in the UK and abroad including the strategy currently adopted. Critically evaluate the strategic options available to Zara. Strategy refers to top management plans to attain outcomes consistent with the organisations mission and goals. One can look at strategy from three vantage points:
Bibliography: J.L. Thompson (1997) University of Huddersfield- Strategic Management - Awareness and Change W.P.Kroll (1994) Text and Cases second edition- Strategic Management Bowman. C (1990) The Essence of Strategic Management Websites