Strategic Management for Sabmiller Individual Coursework Assignment on Sabmiller

Topics: Brand, Strategic management, Brand management Pages: 19 (4723 words) Published: November 13, 2010
CONTENTS

1.0 Introduction..............................................................................................................................3 2.0 Strategic position
(SWOT, PEST and PORTER)……………………...................................................................3 3.0 Implications of future
(BCG, Ansoff and Stakeholders) …………............................................................................5 3.1 Consumption of beer...............................................................................................................5 3.2 Growing economies.................................................................................................................6 3.3 Highly competitive industry....................................................................................................6 3.4 Effects on humans...................................................................................................................6 3.5 Devaluation in currency...........................................................................................................6 3.6 Product to market issue...........................................................................................................6. 3.7 Political issue...........................................................................................................................7 3.8 Government rules and regulations...........................................................................................7 3.9 Substitute drinks......................................................................................................................8 3.10 Cost pressure………………………………………………………………………………..8. 3.11 Brand management…………………………………………………………………………8 4.0 Limitations of tools…………………………………………………………………………..9 4.1 Limitations of SWOT Analysis………………………………………………………………9 4.2 Limitations of PEST Analysis………………………………………………………………..9 4.3 Limitations of PORTER FIVE FORCES …………………………………………………..10 4.4 Limitations of BCG Matrix………………………………………………………………….10 4.5 Limitations of ANSOFF Matrix……………………………………………………………..11 4.6 Limitations of STAKEHOLDER Matrix……………………………………………………12 5.0 Appendix…………………………………………………………………………………….13 6.0 Bibliography…………………………………………………………………………………21

SABMILLER

1.0 INTRODUCTION

SABMiller is renamed South African breweries. SABMiller Company is older than the state South Africa. It is the second largest brewer by volume in the world by acquisition of American brewer Miller in 2002. There strategy focused on global spread of business, developing brand portfolio, raising performance of local business and leveraging their global scope.

It is market leader in south Africa by acquiring 99 percent of market share in South Africa. It also diversified its surplus investment funds through high profile development in hotels and gambling. SAB was the first company in the country, who published a code of non discriminatory employment. In 1987,SAB became the leading safety match manufacture in Africa. SAB main focus was on the countries where it could use it core competencies.

SABMiller is listed in the London stock exchange, to find easy to raise its capital and doing mergers and acquisitions. It is also introduced soft drinks in the market to compete the market.

In this report, reflects the strategic position, future issues and options of the future with the help of different tools, and also discuss the limitations of the tools which are discussed in the report.

2.0 STRATEGIC POSITION:

The position of SABMiller in the global market seems very strong and competitive.SABMiller, due to various mergers and acquisitions and partnerships has become second largest brewer by volume in the world. It has various competitive advantages to stable in the market.

One of the...

Bibliography: Haberberg, A. and Rieple, A. (2001) The Strategic Management of Organizations, Essex: Pearson Education Limited.
Thurlby B (1998) “Competitive forces are also subject to change”, Management Decision London
Macmillan, H. & Tampoe, M. (2000), Strategic Management, Oxford University Press.
Johnson, G., et al. (2009)
Fletcher, A., J. Guthrie, P. Steane, G. Roos and S Pike. (2003). "Mapping stakeholder perceptions for a third sector organization." Journal of Intellectual Capital 4(4): 505 – 527.
Mitchell, R. K., B. R. Agle, and D.J. Wood. (1997). "Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What really Counts." Academy of Management Review 22(4): 853 - 888.
Hitt, A.M. (2005). “Spotlight on strategic management”, Business Horizonts, 48: 371-377.
7.0 E- reference
http://www.mindtools.com/pages/article/newTMC_90.htm
http://www.marketingprofs.com/ea/qst_question.asp?qstID=7371
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