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Strategic Management FedEx

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Strategic Management FedEx
Strategic Analysis of FedEx in China

Strategic Management
Luis Carlos Estrada Flores
15023098
June 19th, 2015

Table of Contents
1. Introduction p. 2
a. FedEx in China p. 3
2. Vision p. 4
3. Mission p. 4
4. Strategic positioning p. 5
a. PESTEL analysis p. 5
b. Porter’s Five Forces p. 8
c. SWOT p. 9
d. Value Chain p. 10
5. Corporate level strategies p. 11
6. Suggestions and Conclusions p. 13
7. References p. 15

Introduction
FedEx is a company, founded in 1971 by Fred Smith, which “provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and business services. Our networks operate independently to deliver the best service to customers without compromise. They compete collectively as a broad portfolio of customer solutions and are managed collaboratively, under the respected FedEx brand.” Here is a chart explaining the different companies and how they relate to the parent company:

Its HQ are located on Memphis, Tennessee in the United States, has more than 160,000 employees worldwide and has over 11 million packages transported in one business day. (FedEx, 2015)
FedEx in China
Description
A portfolio of companies offering transportation, e-commerce and business services
Established Express Operations
1984
Established Freight Operations
1996
Local Headquarters
Room 1801, The Centre, 989 Changle Road,
Shanghai 200031, China
Principal Officer
Eddy Chan, Head of China
Wilson Chung, Vice President, FedEx
International Express China
Jimmy Chen, Vice President, Ground Operations
China
Employees
Almost 9,000
Countries Served
More than 220 countries and territories
Airport Served
Beijing Capital International Airport
Shanghai Pudong International Airport
Shenzhen Bao-an International Airport
Guangzhou Baiyun International Airport
Hangzhou International Airport
Aircraft Operating
International services: B-777F, MD-11s and A-310s
Domestic services: B-737F
(through a service agreement with civil


References: Brown, V. (2010, February 21). FedEx’s Vision Statement and Analysis. Retrieved from Study Mode: http://www.studymode.com/essays/Fedex 's-Vision-Statement-And-Analysis-288853.html Byoungho, J., Hong, Y., & Ji, H. K. (2013). Challenges in Western-Chinese business relationships: the Chinese perspective . Emerald Insighr, 179-192. Campanelli, M. (2007, March 20). FedEx offers next-day deliveries in China. Retrieved from Direct Marketing News: http://www.dmnews.com/direct-mail/fedex-offers-next-day-deliveries-in-china/article/94902/ Egan, C. (2014, August 14). UPS, FedEx cleared to expand in China. Retrieved from JOC: http://www.joc.com/international-logistics/logistics-providers/ups/ups-fedex-cleared-expand-china_20140814.html FedEx. (2015). About FedEx. Retrieved from FedEx Corp: http://about.van.fedex.com/our-story/company-structure/corporate-fact-sheet/ Fedex. (2015, March). FedEx Facts. Retrieved from Fedex: http://www.fedex.com/cn_english/about/facts.html#tab1 Jurevicius, O. (2013, June 9). Mission statement of FedEx. Retrieved from Strategic Management Insight: http://www.strategicmanagementinsight.com/mission-statements/fedex-mission-statement.html Malone, R. (2006, October 2). FedEx Focuses On China. Retrieved from Forbes: http://www.forbes.com/2006/09/28/china-shipping-fedex-biz-logistics-cx_rm_1002fedex.html
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