Strategic Management Business Case Study for Insight Magazine
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INSIGHT’s MISSION, VISION & PHILOSOPHY {draw:text-box} Insight is a local social magazine founded to satisfy different appeals in the Egyptian society. It are committed to face our challenges by embracing and creating change, through innovative solutions to extend the overall content distribution and marketing model to include websites, digital magazines, virtual events, and other new technologies to establish positive relations and credibility between the magazine and its readers. It is committed to providing an informal yet professional working environment that encourages and rewards creativity, teamwork and enthusiasm. Insight’s operation is environmentally friendly. {draw:text-box} ENVIRONMENTAL SCANNING When setting the mission, Insight had to first understand the “big picture” of the environment, in which it is operating, and the opportunities and threats that lie within. Such understanding of the surrounding environment will enable us to take advantage of the opportunities that will come in our ways and minimize the threats that will face us along the way The Big Picture (PEST ANALYSIS) PEST Analysis helps understanding the "big picture" of the Political, Economic, Socio-Cultural and Technological environment, it ensures that what we are aiming for in our mission is aligned positively with the powerful forces of change that are affecting the press media. Political factor: Understanding the political environment in Egypt is almost the most important step in the scanning phase, the freedom of press in Egypt is not “as free” as it may seem because of the following: The political environment might not be stable within the next five years due to the presidential election which may negatively influence the market. Egypt's state security investigation apparatus empowered to interfere in
INSIGHT’s MISSION, VISION & PHILOSOPHY {draw:text-box} Insight is a local social magazine founded to satisfy different appeals in the Egyptian society. It are committed to face our challenges by embracing and creating change, through innovative solutions to extend the overall content distribution and marketing model to include websites, digital magazines, virtual events, and other new technologies to establish positive relations and credibility between the magazine and its readers. It is committed to providing an informal yet professional working environment that encourages and rewards creativity, teamwork and enthusiasm. Insight’s operation is environmentally friendly. {draw:text-box} ENVIRONMENTAL SCANNING When setting the mission, Insight had to first understand the “big picture” of the environment, in which it is operating, and the opportunities and threats that lie within. Such understanding of the surrounding environment will enable us to take advantage of the opportunities that will come in our ways and minimize the threats that will face us along the way The Big Picture (PEST ANALYSIS) PEST Analysis helps understanding the "big picture" of the Political, Economic, Socio-Cultural and Technological environment, it ensures that what we are aiming for in our mission is aligned positively with the powerful forces of change that are affecting the press media. Political factor: Understanding the political environment in Egypt is almost the most important step in the scanning phase, the freedom of press in Egypt is not “as free” as it may seem because of the following: The political environment might not be stable within the next five years due to the presidential election which may negatively influence the market. Egypt's state security investigation apparatus empowered to interfere in