Strategic Management Assignment
HANOI UNIVERSITY
FACULTY OF MANAGEMENT AND TOURISM
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INTERNAL ENVIRONMENT ANALYSIS
Research in Motion Ltd.
Tutor: Mr. Nguyễn Anh Quân
Students: Phạm Thanh Hằng
Mậu Minh Tuyến
Vũ Ngọc Anh
Class: Tutorial 3
Course: Strategic Management
Date: 16/09/2009
Word count: 3, 261 words
I. INTRODUCTION
Besides external environment analysis, in order to craft a plausible strategy, the company has to understand itself as well, or in other words, to carefully evaluate its resources and competitive position. In this report, we look into the case of Research in Motion Ltd. (RIM) to illustrate this point. Firstly, we will provide readers with background knowledge of the company, following by assessment of the company’s current strategy. Then, the SWOT analysis is executed, and the weighted competitive strength assessments is considered. Lastly, from the analysis, we provide the list of issues and problems that merit front-burner managerial attention.
II. BODY
1. Company’s background:
RIM was founded in 1984 by Mike Lazardis. Based in Waterloo, Ontario, the company also has offices in North America, Europe and Asia Pacific. RIM provides platforms and solutions for access to time-sensitive information, including email, phone, Instant Messaging (IM), short message service (SMS) messaging, Global Positioning System (GPS), Internet and intranet-based applications. RIM is known primarily as the maker and provider of Blackberry wireless devices and e-mail services. It can provide users with a wireless extension of their work and personal email accounts, including Microsoft Outlook, IBM Lotus Notes, Novell GroupWise and many
FACULTY OF MANAGEMENT AND TOURISM
----------------o0o----------------
INTERNAL ENVIRONMENT ANALYSIS
Research in Motion Ltd.
Tutor: Mr. Nguyễn Anh Quân
Students: Phạm Thanh Hằng
Mậu Minh Tuyến
Vũ Ngọc Anh
Class: Tutorial 3
Course: Strategic Management
Date: 16/09/2009
Word count: 3, 261 words
I. INTRODUCTION
Besides external environment analysis, in order to craft a plausible strategy, the company has to understand itself as well, or in other words, to carefully evaluate its resources and competitive position. In this report, we look into the case of Research in Motion Ltd. (RIM) to illustrate this point. Firstly, we will provide readers with background knowledge of the company, following by assessment of the company’s current strategy. Then, the SWOT analysis is executed, and the weighted competitive strength assessments is considered. Lastly, from the analysis, we provide the list of issues and problems that merit front-burner managerial attention.
II. BODY
1. Company’s background:
RIM was founded in 1984 by Mike Lazardis. Based in Waterloo, Ontario, the company also has offices in North America, Europe and Asia Pacific. RIM provides platforms and solutions for access to time-sensitive information, including email, phone, Instant Messaging (IM), short message service (SMS) messaging, Global Positioning System (GPS), Internet and intranet-based applications. RIM is known primarily as the maker and provider of Blackberry wireless devices and e-mail services. It can provide users with a wireless extension of their work and personal email accounts, including Microsoft Outlook, IBM Lotus Notes, Novell GroupWise and many