Strategic Management Assignment
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SCHOOL OF BUSINESS, ENTERPRISE and MANAGEMET
SESSION 2008/09 – DIET 1
Module: B3115 TITLE: Strategic Management
Aims of the assessment:
• To examine the role of strategic management in planning an organisation’s future development. • To develop knowledge and practice in the application of strategic management concepts and techniques. • To develop analytical, evaluative and enterprise skills/competences associated with the formulation of organisational strategy.
The learning outcomes assessed in this assignment include the student’s ability to:
1. Understand and apply a range of strategic management principles/concepts and contribute to the development of strategic options.
2. Critically evaluate how analysis of the external and internal environments of an organisation influence strategic choices.
3. Identify and critically assess the nature and sources of sustainable competitive advantage within a specific sector.
4. Assess the appropriateness of different levels of organisational strategy in relation to overall objectives.
5. Demonstrate the capacity to assess the needs, resources and changes implied by the potential implementation of strategic options within a specific organisational context.
6. Identify and examine the processes and resources required to address long term strategic challenges in pursuit of sustainable competitive advantage.
Assessment Task
Select an organisation upon which to undertake a detailed strategic review of its position and potential future development. Based on this organisation, prepare a management report which addresses the following:
• Undertake a comprehensive strategic analysis of the organisation’s internal and external environments.
• Based upon the strategic analysis, develop a detailed SWOT analysis of the organisation’s current position.
• From the SWOT analysis, identify and critically appraise the nature and possible implications of ONE
SCHOOL OF BUSINESS, ENTERPRISE and MANAGEMET
SESSION 2008/09 – DIET 1
Module: B3115 TITLE: Strategic Management
Aims of the assessment:
• To examine the role of strategic management in planning an organisation’s future development. • To develop knowledge and practice in the application of strategic management concepts and techniques. • To develop analytical, evaluative and enterprise skills/competences associated with the formulation of organisational strategy.
The learning outcomes assessed in this assignment include the student’s ability to:
1. Understand and apply a range of strategic management principles/concepts and contribute to the development of strategic options.
2. Critically evaluate how analysis of the external and internal environments of an organisation influence strategic choices.
3. Identify and critically assess the nature and sources of sustainable competitive advantage within a specific sector.
4. Assess the appropriateness of different levels of organisational strategy in relation to overall objectives.
5. Demonstrate the capacity to assess the needs, resources and changes implied by the potential implementation of strategic options within a specific organisational context.
6. Identify and examine the processes and resources required to address long term strategic challenges in pursuit of sustainable competitive advantage.
Assessment Task
Select an organisation upon which to undertake a detailed strategic review of its position and potential future development. Based on this organisation, prepare a management report which addresses the following:
• Undertake a comprehensive strategic analysis of the organisation’s internal and external environments.
• Based upon the strategic analysis, develop a detailed SWOT analysis of the organisation’s current position.
• From the SWOT analysis, identify and critically appraise the nature and possible implications of ONE