Strategic Management and References Case Example

Topics: Strategic management, Case study, Management Pages: 6 (1403 words) Published: November 18, 2011
Contents

Preface Getting the Most from Fundamentals of Strategy Guided Tour

xi xiii xvi 1 2 2 2 7 8 12 14 15 16 16 18 18 19 20 23 24 25 25 27 29 30 35 37 38 41 42 46 47 48

1 Introducing Strategy
1.1 Introduction 1.2 What is strategy? 1.2.1 The characteristics of strategic decisions 1.2.2 Levels of strategy 1.2.3 The vocabulary of strategy 1.3 Strategic management 1.3.1 The strategic position 1.3.2 Strategic choices 1.3.3 Strategy in action 1.4 Strategy development processes Summary Recommended key readings References Case example: Electrolux

2 The Environment
2.1 2.2 Introduction The macro-environment 2.2.1 The PESTEL framework 2.2.2 Building scenarios Industries and sectors 2.3.1 Competitive forces – the five forces framework 2.3.2 Implications of five forces analysis 2.3.3 Key issues in using the five forces framework 2.3.4 The industry life cycle Competitors and markets 2.4.1 Strategic groups 2.4.2 Market segments 2.4.3 Identifying the strategic customer 2.4.4 Understanding what customers value – critical success factors

2.3

2.4

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2.5 Opportunities and threats Summary Recommended key readings References Case example: Global forces and the European brewing industry

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3 Strategic Capability
Introduction Foundations of strategic capability 3.2.1 Resources and competences 3.2.2 Threshold capabilities 3.2.3 Unique resources and core competences 3.3 Cost efficiency 3.4 Capabilities for achieving and sustaining competitive advantage 3.4.1 Value of strategic capabilities 3.4.2 Rarity of strategic capabilities 3.4.3 Inimitable strategic capabilities 3.4.4 Non-substitutability of strategic capabilities 3.4.5 Dynamic capabilities 3.5 Diagnosing strategic capability 3.5.1 The value chain and value network 3.5.2 Benchmarking 3.5.3 SWOT Summary Recommended key readings References Case example: Making eBay work 3.1 3.2

4 Strategic Purpose
4.1 4.2 Introduction Corporate governance 4.2.1 The governance chain 4.2.2 Different governance structures Corporate social responsibility 4.3.1 Laissez-faire 4.3.2 Enlightened self-interest 4.3.3 A forum for stakeholder interaction 4.3.4 Shapers of society Stakeholder expectations 4.4.1 Stakeholder mapping Values, mission, vision and objectives 4.5.1 Corporate values

4.3

4.4 4.5

CONTENTS

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4.5.2 Mission and vision statements 4.5.3 Objectives Summary Recommended key readings References Case example: (PRODUCT) RED and Gap

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5 Culture and Strategy
5.1 5.2 Introduction Strategic drift 5.2.1 Strategies change incrementally 5.2.2 The tendency towards strategic drift 5.2.3 A period of flux 5.2.4 Transformational change or death 5.3 What is culture and why is it important? 5.3.1 National and regional cultures 5.3.2 Organisational culture 5.3.3 Organisational subcultures 5.3.4 Culture’s influence on strategy 5.3.5 Analysing culture: the cultural web 5.3.6 Undertaking cultural analysis Summary Recommended key readings References Case example: Marks & Spencer (A)

6 Business-Level Strategy
6.1 6.2 Introduction Bases of competitive advantage: the ‘strategy clock’ 6.2.1 Price-based strategies (routes 1 and 2) 6.2.2 (Broad) differentiation strategies (route 4) 6.2.3 The hybrid strategy (route 3) 6.2.4 Focused differentiation (route 5) 6.3 Sustaining competitive advantage 6.3.1 Sustaining price-based advantage 6.3.2 Sustaining differentiation-based advantage 6.3.3 Strategic lock-in 6.3.4 Responding to competitive threat 6.4 Competition and collaboration Summary Recommended key readings References Case example: Madonna: still the reigning queen of pop?

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7 Strategic Directions and Corporate-Level Strategy
Introduction Strategic...
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