Strategic Management and Honda
1. Case Summary
This case was prepared by Research Assistant, Sonali Krishna, under the direction of Associate Professor J.Stewart Black as the basis for class discussion. She was an Indian woman. With the interesting title “The Honda-Yamaha War” she is using several of the half of statement issues about the Honda and Yamaha circumstances. Honda is a multinational corporation, engine manufacturer and engineering corporation headquartered in Tokyo, Japan. In 1949 it began producing motorcycles, and ten years later, the company had become the leading maker of motorcycles in the world. Today, Honda is the fifth largest automobile manufacturer in the world and the largest engine-maker, producing more than 14 million internal combustion engines each year.
It is differ from Yamaha background which is Yamaha Motor Company Limited, a Japanese motorized vehicle-producing company. Yamaha Motor is part of the Yamaha Corporation and it’s headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world 's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955.
Yamaha motor is the world’s second largest producer of motorcycles after Honda. This situation issued by writer to looked up for this both competitor company in Japan Automotive Motorcycle Industry. War both of Honda and Yamaha as long as thought by writer in this case shown from many site different among Honda and Yamaha as like their advertisement. Honda and Yamaha are among the leading of motorcycle industry. In this case also showed The Advertisement Honda vs. Yamaha examines the factors that led to the intense advertisement war between these two producer giants that went as far as the Sustainable Automotive Motorcycle Industry. This case also traces the strategies they adopted in various strategies as different as their war. In this case also gives insights into the motorcycle landscape used in
This case was prepared by Research Assistant, Sonali Krishna, under the direction of Associate Professor J.Stewart Black as the basis for class discussion. She was an Indian woman. With the interesting title “The Honda-Yamaha War” she is using several of the half of statement issues about the Honda and Yamaha circumstances. Honda is a multinational corporation, engine manufacturer and engineering corporation headquartered in Tokyo, Japan. In 1949 it began producing motorcycles, and ten years later, the company had become the leading maker of motorcycles in the world. Today, Honda is the fifth largest automobile manufacturer in the world and the largest engine-maker, producing more than 14 million internal combustion engines each year.
It is differ from Yamaha background which is Yamaha Motor Company Limited, a Japanese motorized vehicle-producing company. Yamaha Motor is part of the Yamaha Corporation and it’s headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world 's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955.
Yamaha motor is the world’s second largest producer of motorcycles after Honda. This situation issued by writer to looked up for this both competitor company in Japan Automotive Motorcycle Industry. War both of Honda and Yamaha as long as thought by writer in this case shown from many site different among Honda and Yamaha as like their advertisement. Honda and Yamaha are among the leading of motorcycle industry. In this case also showed The Advertisement Honda vs. Yamaha examines the factors that led to the intense advertisement war between these two producer giants that went as far as the Sustainable Automotive Motorcycle Industry. This case also traces the strategies they adopted in various strategies as different as their war. In this case also gives insights into the motorcycle landscape used in
References: 1. Sonali Krisnha (R.A). Case 18. The Honda-Yamaha War (A). 2. Chris DeMicco, Laura Dunne, Dave Gelber, Sarah Haight, Sarah Hunkins, December 2nd, 2005, Driven By The Trust Of Our Customers PPT 3. Richard P. Rumelt, July 10, 1995, The Many Faces of Honda 4. www.icmrindia.org/pdf/Caselets-2006.pdf 5. http://www.reportlinker.com/p061930/Honda-Motor-Co-Ltd-SWOT-Analysis.html 6. http://www.1000ventures.com/business_guide/jv_main.html 7. http://www.newworldencyclopedia.org/entry/Honda#Honda_Motor_Company 8. http://en.wikipedia.org/wiki/Strategic_management