Strategic Management and Disney Difference

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1. What is the Disney Difference and how will it affect the company’s corporate, competitive, and functional strategies?

Answer: The Disney Difference was the strategic approach or plan for the company, utilizing the Disney brand and its vast media on different platforms. This approach or blueprint will guide Disney on all fronts. Even though the economy is tight, so the plan and strategies may need revised, the core mission remains the same. The quality and creative content of the Disney's trademark will help them during this downturn.

2. What challenges do you think Disney might face in doing business in Russia? How could Iger and his top management team use planning to best prepare for those challenges?

Answer: Disney will face cultural differences in Russia, so they must adapt with innovative platforms. Iger and the top management team must do their homework and due diligence before expanding into this country. An extensive strategic and business plan with specific goals will help this expansion succeed.

3. With the announced expansion of Disney’s Hong Kong Disneyland, what goals might the company set? What type of planning will be necessary?

Answer: Disney will set economic and financial goals for a return on their massive investment. Since the creative work has been completed, the management will set short and long-term goals. Clearly, they have some work to do in marketing as well, since amusement parks are not a necessity, but rather from consumer's discretionary money.

4. How might Iger and his top management team use the strategic management process to “keep the magic coming” in the current economic climate?

Answer: All of the steps of the strategic management process will be implemented as part of the overarching plan. (1) Identify the organization’s current mission, goals, and strategies; (2) Do an external analysis; (3) Do an internal analysis; (4) Formulate strategies; (5)

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