Strategic Management and Competitive Profile Matrix

Executive Summary

I Introduction

II Research Design and Methodology

1. Research Design 2. Scope and Limitation

III External Analysis

1. Economic Performance and Forcast 2. Political and Government Aspects 3. Environmental Factors

IV Industry and Competitor Analysis

1. Industry and Market Segments

i. Telecommunications Segment Categories ii. Market Size and Growth iii. Market Segment and Trends iv. Pricing v. Distribution Channels vi. Advertising and Promotion 2. Porter’s Five Forces and Competitive Analysis 3. Competitive Profile Matrix (CPM) 4. External Factor Evaluation (EFE) Matix 5. Strategic issues based on External Factors

V. Company Analysis

1. Vision Mission of the Company 2. Internal Audit 3. Mckinsey 7 S Framework 4. Strategic Issues based on Internal Factors

VI Strategy Formulation 1. SWOT Matrix 2. SPACE Matrix 3. Internal-External Matrix 4. GRAND Strategy Matrix 5. Summary of Strategies 6. Quantitative Strategic Planning Matrix

VII. Objectives and Strategies

1. Financial and Strategic Objectives 2. Strategy Recommendations 3. Financial Projections

VIII Action Plans

IX Strategy Map and Balanced Scorecard

X References

XI Appendix

EXECUTIVE SUMMARY

INTRODUCTION

Globe Telecom traces back its roots from the Robert Dollar Company, a corporation organized and existing under the laws of the state of California. The said company was given a franchise to operate in the Philippines granted by Congress Act. No. 3495. The Robert Dollar Company subsequently incorporated in the Philippines as Globe Wireless Limited and in 1934, Congress passed Act No. 4150 transferring the franchise and privileges of the Robert Dollar Company to Globe Wireless Limited.

Vision and Mission Statement:

Vision Statement and Evaluation

Globe Telecom has on short vision statement:


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