Strategic Management and Competitive Advantage

Topics: Strategic management, Management, Strategy Pages: 3 (736 words) Published: January 5, 2014
al but professional
management.
develop a strong culture and successful strategy
b Explain a minimum of four potential benefits that Alphabet Games could enjoy as a result of an effective business strategy.
Benefits could include:
rapid growth
increased profits
increased share price
greater employment opportunities
improved promotion prospects
higher sales
increased customer base
more managerial opportunity
a Discuss two examples of why Alphabet Games must consider forces for change when managing its business strategy and two examples of forces for change when updating its business strategy.HN Assessment Exemplar/F7J7 35/AEX001 V1.0 Business Culture and Strategy May 2011

Possible issues include:
being clear about the direction of the company — initial focus upon gaming not deviating from the direction — games are the primary focus as they broaden their portfolio
make sure that all staff are aware of the strategy
consistency between management and staff — informal but professional management.
develop a strong culture and successful strategy
b Explain a minimum of four potential benefits that Alphabet Games could enjoy as a result of an effective business strategy.
Benefits could include:
rapid growth
increased profits
increased share price
greater employment opportunities
improved promotion prospects
higher sales2.4.1 Market/Industry Knowledge
Some market/industry knowledge is necessary to AG managers. By environmental research, we could clearly know the trends of market and the need of consumers. And by investigating the consumers, AG Company will realize the game worlds must react in a realistic manner and expectations of appearance, movement and behavior has raised the bar in terms of graphic believability and authenticity. When the managers have collected this information from consumers, AG Company would make the right decisions for the future development. They would focus on the new technique research and development...
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