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Strategic Management and changes to a caravan park

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Strategic Management and changes to a caravan park
Reported by Sarah Crowther

Table of Contents

Introduction

This report was requested by lecturer Carole Hill at Coatbridge College. It includes a planning stage, developing stage and evaluation stage, each stage has to be submitted by 02 November 2012, 01 March 2013 and 10 May 2013. The purpose of the report is to complete the planning, developing and evaluating stages relating to the case study provided.

1 Terms of Reference

As the newly appointed Office Manager of Loch Tay Holiday Park, James has asked me and Adalbert to review and appraise the current condition and running of the park and present the reports at the next Management Team meeting to be held in a few months time. This report includes the planning, developing and evaluation of key factors adversely affecting the running of the park.

2 Procedure

The information was collated from the internet, books and the case study provided.

3 Planning Process

3.1 Motivation & Training
3.11 System not properly used

Key issue
In the office James purchased a new IT network complete with the latest software but no one seems to be using it. Although all staff have had training on how to log onto a computer, send and receive emails and use the internet, no one has actually been properly trained on how to use the system. This is important to help the company enter into the modern world of technology and should be dealt with as the staff members are not using the system and is causing frustration for James. Staff members are not fond of using the email facilities; the reply from staff was that it was time consuming.

Objective
Adequate training has to be established for all staff members on how to use the system. Training could be done through the internet or done through IT support. To be able to have the adequate training for all staff members would need access to a PC, the new IT system and the internet. Training should take about two weeks. The



Bibliography: Textbooks Ann Hackston and Margaret Darroch (2006) Higher and Intermediate 2 Administration book published by Hodder Gibson 2006 Oxford Thesaurus of English (2010) Published by Oxford University Press 7 Appendices

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