Strategic Management
Strategic Management
Content:
1. Background of Qantas
2. Analysis of Qantas
External analysis
a. What industry is it?
b. General environment analysis
c. The industry environment
d. Competitive environment
e. You now have material about opportunities
Internal analysis
f. The firm’s resources, tangible and intangible
g. Capabilities identification
h. Core competency analysis
i. Value chain analysis
j. Weakness
k. Pulling it together
l. Current strategies
3. Recommendation & Strategies
4. Conclusion
5. Reference
6. Appendix
Background of Qantas Qantas is a flag carrier airline in Australia which established in Winton, Queensland since November 1920 and the second oldest airlines in the world. Nowadays, Qantas developed an international airway while it commences both domestic routes and international routes. Qantas provide both of economy and differentiation service for passengers. There are five flight attenders routes for instance, Internal from Australia, Internal from New Zealand, international from the UK, domestic within Australia and regional Australia. According to the report called ‘The world’s Top Airlines- ranking 1 to 20’, it shows that Qantas Airways ranked 15 around the world. Qantas is the group of top airlines of the world. Qantas Airways always win prizes such as the best airline in Australia/Pacific in 2011& 2012, world’s best airline first class, economy class and premium class in 2012 etc. (The World Airline Awards, 2013)
Analysis of Qantas
External analysis
a. What industry is it? Aviation industry is one of the core industries around the world and countries. It is the transportation hub which carries goods and passengers from the country to another country. Airlines carry large amount of products and goods which supplying around the world such as medical, beverage and products. On the other hand, airlines are the main middle man between export companies and import companies. As the
Content:
1. Background of Qantas
2. Analysis of Qantas
External analysis
a. What industry is it?
b. General environment analysis
c. The industry environment
d. Competitive environment
e. You now have material about opportunities
Internal analysis
f. The firm’s resources, tangible and intangible
g. Capabilities identification
h. Core competency analysis
i. Value chain analysis
j. Weakness
k. Pulling it together
l. Current strategies
3. Recommendation & Strategies
4. Conclusion
5. Reference
6. Appendix
Background of Qantas Qantas is a flag carrier airline in Australia which established in Winton, Queensland since November 1920 and the second oldest airlines in the world. Nowadays, Qantas developed an international airway while it commences both domestic routes and international routes. Qantas provide both of economy and differentiation service for passengers. There are five flight attenders routes for instance, Internal from Australia, Internal from New Zealand, international from the UK, domestic within Australia and regional Australia. According to the report called ‘The world’s Top Airlines- ranking 1 to 20’, it shows that Qantas Airways ranked 15 around the world. Qantas is the group of top airlines of the world. Qantas Airways always win prizes such as the best airline in Australia/Pacific in 2011& 2012, world’s best airline first class, economy class and premium class in 2012 etc. (The World Airline Awards, 2013)
Analysis of Qantas
External analysis
a. What industry is it? Aviation industry is one of the core industries around the world and countries. It is the transportation hub which carries goods and passengers from the country to another country. Airlines carry large amount of products and goods which supplying around the world such as medical, beverage and products. On the other hand, airlines are the main middle man between export companies and import companies. As the
References: 1. Hanson, D., Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2014). Strategic management: Competitiveness and globalization (5th Asia-Pacific Edition). South Melbourne: Cengage Learning Australia. ISBN: 9780170227643 (paperback) 2 3. Conjecture Corporation. (2014). What Is the Aviation Industry?. Retrieved September 15, 2014, from http://m.wisegeek.com/what-is-the-aviation-industry.htm 4 5. global-rates.com. (2014). Inflation - summary of current international inflation figures. Retrieved September 15, 2014, from http://www.global-rates.com/economic-indicators/inflation/inflation.aspx 6 7. Katers, N. (2014). How to Start an Airline Company. Retrieved September 15, 2014, from http://www.ehow.com/how_5017720_start-airline-company.html 8 9. Qantas Airways Limited. (2014). Qantas. Retrieved September 15, 2014, from http://www.qantas.com.au/mobile-travel/airlines/home/global/en 10