Preview

Strategic Management

Powerful Essays
Open Document
Open Document
6861 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management
Strategic Management of Ryanair
Individual Assignment for Strategic Management

Table of Contents
1.0 Introduction 2
2.0 Introduction to Ryanair 2
2.1 Strategic Timeline 2
2.2 Strategic change forces analysis 3
2.2.1 External Environment 3
2.2.2 Stakeholder interest 5
3.0 Strategic directions 5
3.1 Strategic leadership 5
3.2 Porter’s generic strategy- cost leadership 6
3.3 Ansoff’s matrix 6
4.0 Evaluation of strategy performance 7
4.1 Balance Scorecard 8
4.2 EVR congruence 9
4.3 5 Es 9
5.0 Recommendations 10
6.0 Conclusion 10
References 11
Appendices 15

1.0 Introduction
Defined as the process to identify the purpose of organizations and develop the plans and actions to achieve the purpose (Lynch, 2009), strategic management is of particular importance for company to obtain sustainable growth. This paper intends to apply the strategic management concept into real life context and discuss the case of Ryanair from perspectives of strategic change forces, strategic directions and evaluation of strategic performance in last decade. Finally, recommendations will also be developed for the company’s future strategic movement.
2.0 Introduction to Ryanair
Founded by Ryan family in 1985, Ryanair is an Irish airline company headquartered in Dublin, who commenced its first route from Waterford to London Gatwick with a staff group of 25. In the early 1990s, led by its new CEO Michael O’Leary, the company radically transformed its business model from a full service carrier to the first European low fares airline operator. By now, Ryanair has already developed as the largest European budget airline company operating in 30 countries with connection to186 destinations. On leverage of a fleet with 300 new Boeing 747-300 aircrafts and a workforce containing more than 9,500 professional employees, Ryanair is capable to deliver the service to more than 1,600 flights covering 69 bases per day (Ryanair, 2014).

2.1 Strategic Timeline
The



References: Lynch Richard (2009) Strategic Management, 5th edition, Edinburgh: Pearson Kuhnert, Karl W., & Philip Lewis (1987) Transactional and transformational leadership: A constructive/developmental analysis, Academy of Management review, Vol.12, No.4, pp Bass, B. M. (1991). From transactional to transformational leadership: Learning to share the vision. Organizational dynamics, Vol. 18, No.3, pp.19-31. Burn, J. M. (1978) Leadership, New York: Harper & Row Ansoff, H Bloomberg (2013) Ryanair agrees to 10% cabin crew pay increase over four year [online] Available at: http://www.bloomberg.com/news/2013-03-26/ryanair-agrees-to-10-cabin-crew-pay-increase-over-four-years.html Accessed on 10th November 2014 Political factors European Commission continually liberalized the internal aviation market following the third industrial liberalization package in 1997(ELFAA, 2004).

You May Also Find These Documents Helpful

  • Powerful Essays

    TCP Task 2

    • 3090 Words
    • 9 Pages

    Researching researchers of leadership introduces one to Bernard M. Bass. Through documenting and measuring the differences between Transformational and Transactional Leadership, Bass redefined the way leadership qualities and attributes looked upon. (Bass, 1999). He introduces the four elements of transformational leadership as:…

    • 3090 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Week 7 Leadership Paper

    • 1420 Words
    • 5 Pages

    Article 3: Leadership Styles and AssociatedPersonality Traits: Support for the Conceptualisation of Transactional and Transformational Leadership by R. Van Eeden, F. Cilliers, and V. Van Deventer.…

    • 1420 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Assignment 3 BUS 500

    • 2367 Words
    • 7 Pages

    Judge, T. &. (2004). Transformational and Transactional Leadership: a Meta-Analytic Test of their Relative Validity. Journal of Applied Psychology, 755-768.…

    • 2367 Words
    • 7 Pages
    Best Essays
  • Best Essays

    Strategic Management

    • 2510 Words
    • 11 Pages

    1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.…

    • 2510 Words
    • 11 Pages
    Best Essays
  • Best Essays

    Final Paper

    • 1938 Words
    • 7 Pages

    6. Eisenbach, R., Watson, K., & Pill, R. (2006). Transformational leadership in the context of organizational change. Journal of Organizational Change Management, 80-89.…

    • 1938 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Bass, B. M. (1990). From Transactional to Transformational Leadership: Learning to Share the Vision. Organizational Dynamics, 18(3): 19-31.…

    • 2998 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Bass, B. M. (1990). From Transactional to Transformational Leadership: Learning to Share the Vision. Organizational Dynamics, 18(3), 19-31.…

    • 437 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    References: Bass B M & Riggio R E (2006). Transformational Leadership (Second ed.). Mahwah, NJ: Lawrence Erlbaum Associates.…

    • 4107 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Bill Gates the Leadership

    • 897 Words
    • 4 Pages

    4 Bass, B. M. (1990). From transactional to transformational leadership: Learning to share the vision. Organizational Dynamics, (Winter): 19-31.…

    • 897 Words
    • 4 Pages
    Good Essays
  • Good Essays

    CEO Michael O’Leary transformed Ryanair into a low cost airline; this has been instrumental to Ryanairs continued success throughout the years.…

    • 760 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Ryanair Case Study Analysis

    • 3187 Words
    • 13 Pages

    As a result this essay derives some remedies, such as moving to different airports, expanding destinations, reducing the fleet size and decreasing turnaround times.…

    • 3187 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Case Study Ryan Air

    • 480 Words
    • 2 Pages

    Ryanair competitive advantage is based on cost leadership strategy, maintaining the lowest prices among low-cost airlines (Haberberg and Rieple, 2008). In 2011, Ryanair became the most profitable low cost carrier in the world (www.ryanair.com). How operations support competitive advantage of Ryanair is measured by five performance objectives: speed, flexibility, quality, dependability and low cost (Greasly, 2009).…

    • 480 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Ryanair Case Study

    • 2295 Words
    • 10 Pages

    Mainly, RYANAIR is a low-cost airline company which sells its tickets only on its website www.ryanair.com, its competitive advantage is its offer: very cheap tickets to travel all over the Europe.…

    • 2295 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Strategic Management

    • 4376 Words
    • 18 Pages

    TABLE OF CONTENTS 1. INTRODUCTION…………………………………………………………………….3 1.1. Mission Statement…………………………………………………………………4 1.2. Vision Statement…………………………………………………………………..4 1.3. Brand Values………………………………………………………………………4 2. INDUSTRY ANALYSIS ……………………………………………………………42.1.Rivalry among competing companies ..............................................................52.2. Threat of new entrants ……...........................................................................52.3. Threat of substitute products ……………………………………………………..52.4. Bargaining power of suppliers …………………………………………………...6 2.5. Bargaining power of customers…………………………………………………...6 3. SWOT ANALYSIS ……………………………………………………..................63.1. Strengths………………………………………………………………………….63.2. Weaknesses……………………………………………………………………….73.3. Opportunities……………………………………………………………………..73.4. Threats…………………………………………………………………………....8 4. CORE COMPETENCIES …………………………………………………………..8 5. BUSINESS STRATEGIES …………………………………………………………10 6. CONCLUSION AND RECOMMENDATIONS……………………………………12 7. APPENDICES………………………………………………………………………13 8. REFERENCE PAGE......................................................................................16“If you don't have a competitive advantage, don't compete.”…

    • 4376 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    strategic management

    • 13565 Words
    • 55 Pages

    respond to strategic problems quickly, decisively, and responsibly. Indeed, the need for effective strategic management has never been more pronounced. This text presents a framework…

    • 13565 Words
    • 55 Pages
    Powerful Essays

Related Topics