strategic management

Topics: Strategic management, Management, Fast food Pages: 15 (4149 words) Published: February 21, 2015
SIM336 Strategic management

The essence of various organisational models and their contribution to achieve long-term sustainability and continuous advantages in business.

CONTENTS
1.0 INTRODUCTION ............................................................................................. 3 2.0 COMPANY BACKGROUND ..............................................................................3 3.0EXTERNAL ENVOIROMENT ANALYSIS – PEST ANALYSES.................................. 4 3.1 POLITICAL ....................................................................................................... 4 3.2 ECONOMICAL .................................................................................................. 5 3.3 SOCIAL ............................................................................................................ 5 3.4 TECHNOLOGICAL .............................................................................................5 4.0 PORTERS FIVE FORCES ANALISYS.................................................................... 6 4.1BARGAINING POWER OF BUYERS .................................................................. 6 4.2 BARGAINING POWER OF SUPPLIERS .............................................................. 6 4.3 THREAT OF NEW ENTRANTS. .......................................................................... 7 4.4 THREAT OF SUBSTITUTES ................................................................................7 4.5 INDUSTRY COMPETITIVENESS......................................................................... 8 5.0 INTERNAL ENVOIROMENT ANALYSIS – VALUE CHAIN ACTIVITIES………………….8 5.1 INBOUND LOGISTICS…………………………………………………………………………….…...8 5.2OPERATIONS……………………………………………………………………………………………..…8 5.3 OUTBOUND LOGISTIC…………………………………………….………………………………….…9 5.4 MARKETING AND SALES……………………………………………………………………………...9 5.5 SERVICES……………………………………………………………………………………………………..9 6.0 SWOT ANALYSES…………………………………………………………………………………………10 6.1 STRENGTHS ................................................................................................... 10 6.2 WEAKNESSES .............................................................................................. …11 6.3 OPPORTUNITIES............................................................................................. 11 6.4 THREATS ........................................................................................................ 12 7.0 CONCLUSION.................................................................................................. 12 8.0 RECOMMENDATIONS ......................................................................................13 9.0 BIBLIOGRAPHY AND REFERENCES....................................................................13

1.0 Introduction
In modern time corporate is constantly moving forward. There are many factors that bring changes to the business strategies and organisational functional operations such as technological uprising, unstable global economy along with the dynamic change in customers’ demands and expectations, transformation in organisational behaviour and practice and so on. These factors are bringing new changes in organisational strategies and policies as well as create new types of challenges to the organisational development process. In respect to comply with new changes business management consider different business philosophies, undertake wide range of corporate techniques and analyse organisational existing performance to set up future actions plan for achieving optimum level of productivity and profitability. There are many organisational models and strategies that contain variety of tools and methods of measuring organisational performance, strength, weakness, opportunity and threat as well as explain organisational relationship amongst different bodies. In addition, managers have to inspect and evaluate all this influential models and theories for...

References: Over 57% are conventional franchisees (McDonald’s,2013))
MacDonald’s competitors are:
Moreover, McDonalds markets its products through television, internet advertisements and billboards, which means that they advantage of technological tools to promote their product (Smith, 2011).
Value Chain Activities
Value Chain Activities represents a strategy tool used to analyse all the internal activities a firm engages in to produce goods and services (Porter, 1985)
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