Strategic Management

Topics: United Arab Emirates, Emirates, Dubai International Airport Pages: 3 (716 words) Published: December 13, 2014


Strategic Management

Contents

Introduction…………………………………………………………………………..…..1 Emirates airline marketing strategies…………………………………………………..…2 Methodology………………………………………………………………………….…..3 Analysies………………………………………………………………………………….4 Conclustions……………………………………………………………………………….5

Introduction:
Emirates airline is an airlines based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group company , which is owned by the government of Dubai .It is the largest airline in the Middle East, having around 3,400 flights per week departing from Dubai International Airport It departures to more the 78 countries and around 142 cities as well as having a cargo division Emirates airline is ranked in the top 10 carriers worldwide in terms of the passengers traveling and has the largest airline in the Middle east from the revenue and the number of passengers carried as well as the number of aircraft owned by the airliner The airline is considered to be the fourth largest in the world in the number of passengers carried through internationaldestinations and also operates four of the world’snonstop longest destinations which are Dubai to Los Angeles , San Francisco , Dallas/Fort Worth , and Houston Emirates airlines owns a number of different airplanes the Airbus and Boeing big aircrafts and has also ordered a 140 airbus A380s and has become the second operator of this type of aircraft after the Singapore airlines and have purchased 200 in 2013. Emirates Airlines is very fast growing airlines. They have the 5th place in terms of profitability in the world theycurrently operate 142 fleets of aircraft as well as destinations and over 102 countries and ordered $27 billion worth for 45 airbuses A380 as this order has been made it has shifted them to be the world largest purchasers of Airbus super jumboairplane

Emirates Airlines Marketing Strategies:
Quality Control is the basic and fundamental strategy to...
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