strategic management

Topics: Strategic management, SWOT analysis, Marketing Pages: 12 (5806 words) Published: October 31, 2014

1943100-371475004572000-35115500-457200-45720000
UNIVERSITI UTARA MALAYSIA
COLLEGE OF BUSINESS
11430037338000SESSION 2013/2014
BPMN 3023
STRATEGIC MANAGEMENT
GROUP H
1143002095500
PENSONIC HOLDINGS BERHAD
PREPARED FOR:
DZULHILMI BIN AHMAD FAWZI
PREPARED BY:
TAN GING YU 212793
LINA TEH JUN YONG213219
TAN TING TING 213346
CHANG QI QI 213358
CH’NG YEE CHENG 213399
DUE DATE: 20 April 2014
Contents
TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc385541118 \h 12.0 Background of the organisation PAGEREF _Toc385541119 \h 23.0The Current Situation PAGEREF _Toc385541120 \h 33.1Current performances PAGEREF _Toc385541121 \h 33.2Strategic Posture PAGEREF _Toc385541122 \h 44.0Corporate Governance PAGEREF _Toc385541123 \h 64.1Board of Director PAGEREF _Toc385541124 \h 64.2Shareholders PAGEREF _Toc385541125 \h 65.0External Environment Analysis PAGEREF _Toc385541126 \h 75.1PEST+C Analysis PAGEREF _Toc385541127 \h 75.1.1Political Environment PAGEREF _Toc385541128 \h 75.1.2Economic Environment PAGEREF _Toc385541129 \h 85.1.3 Social Environment PAGEREF _Toc385541130 \h 85.1.4 Technology Environment PAGEREF _Toc385541131 \h 85.1.5 Competitor PAGEREF _Toc385541132 \h 95.2 Opportunities PAGEREF _Toc385541133 \h 95.3 Threats PAGEREF _Toc385541134 \h 106.0 Internal Environment PAGEREF _Toc385541135 \h 116.1 Corporate Culture PAGEREF _Toc385541136 \h 116.2 Corporate Resources PAGEREF _Toc385541137 \h 116.2.1 Research and Development (R&D) PAGEREF _Toc385541138 \h 116.2.2 Human Resource PAGEREF _Toc385541139 \h 126.2.3 Marketing PAGEREF _Toc385541140 \h 126.2.4 Financial PAGEREF _Toc385541141 \h 136.3 Strength PAGEREF _Toc385541142 \h 136.4 Weakness PAGEREF _Toc385541143 \h 147.0 Analysis of strategic factor PAGEREF _Toc385541144 \h 157.1 SWOT analysis PAGEREF _Toc385541145 \h 157.2 SWOT analysis of Pensonic PAGEREF _Toc385541146 \h 157.3 Review of vision and mission PAGEREF _Toc385541147 \h 167.3.1 Vision PAGEREF _Toc385541148 \h 167.3.2 Mission PAGEREF _Toc385541149 \h 167.4 TOWS matrix PAGEREF _Toc385541150 \h 178.0Suggested Strategy PAGEREF _Toc385541151 \h 218.1Market Penetration Strategy PAGEREF _Toc385541152 \h 218.2Product Development Strategy PAGEREF _Toc385541153 \h 218.3Contractual Agreement with Contractors PAGEREF _Toc385541154 \h 229.0Implementation PAGEREF _Toc385541155 \h 229.1 Eye-catching websites and e-advertising PAGEREF _Toc385541156 \h 229.2 Sponsorship for events related to the environment PAGEREF _Toc385541157 \h 229.3 Special discount to contractors PAGEREF _Toc385541158 \h 2310.0 Evaluation and Control PAGEREF _Toc385541159 \h 2411.0 Conclusion PAGEREF _Toc385541160 \h 26Reference PAGEREF _Toc385541161 \h i

1.0 IntroductionStrategic management provides overall direction to the enterprise and involves specifying the organization's objectives, developing policies and plans designed to achieve objectives and allocating resources to implement the plans. (Wikipedia, 2014). Pensonic Holdings Berhad, a Malaysia company in a major of home electric appliances. The birth of Pensonic was conceived in 1982 when Dato' Chew with his visionary insight, saw the tremendous business opportunities for locally made audio appliances at more affordable prices. Since then, there was no turning back for Pensonic as the first Malaysian brand name in household appliances. (Pensonic, 2014) This paper will concern on four strategic management processes in Pensonic Holdings Berhad which are situation analysis, strategy formulation, strategy implementation and strategy evaluation. Situation analysis involves the assessment of the external and internal environment of Pensonic Holdings Berhad. Strategy formulation involve determine the strength of the company by using SWOT analysis. Strategy implementation is the process that put the plan into action and strategy evaluation is measuring the effectiveness of the organisational strategy.

2.0 Background of the organisationNowadays, Pensonic is a brand name that...
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