Strategic Management

Good Essays
Everest University
Deloris Leverette
MAN2727

1. Explain how strategic management and the strategic management process are illustrated in this case. Let’s look at what “strategic management” and “strategic management process” mean. First, strategic management “is the process of analyzing the current situation, developing appropriate strategies, putting those strategies into action, and evaluating and changing those strategies as needed (Coulter, 2013). And “strategic management process “implies sequential and interrelated activities leading to some outcome. In the strategic management process, the interrelated activities- situation analysis, strategy formulation, strategy implementation, and strategy evaluation – result in a set of strategies the organization uses in doing its business (Coulter, 2013).” In the MTV case, strategic management and strategic management process are illustrated when they created the MTV channel in the early 1980’s in which they targeted an audience of teens and young adults. And then they added reality television in 1992. Even though for years the MTV ratings declined they still had a massive audience. By 1981 they had increased their subscribers to 2.1 million. When MTV’s audience expanded this allowed the company to expand and lead them to owning many MTV channels and show. This company grew tremendously which lead them to go global and digital in the United States as well as other countries around the world. With their global strategy they have reached over 520 million households in 160 countries. They used the first-in-market strategy. They also set up a plan for their company after the industry critized their digital strategy.

2. What challenges do you think MTV might face in crafting future digital and global strategies? MTV may face some challenges in crafting future digital and global strategies. The first I think they may face is from the criticisms they got from the



References: Coulter, M., Strategic Management in Action, Sixth edition

You May Also Find These Documents Helpful

  • Powerful Essays

    Strategic Management

    • 1452 Words
    • 6 Pages

    Strategic Management Introduction - “Strategic Management is the management of an organization’s overall purpose, to ensure that the needs and enablers of the present are balanced with those of the future.” (Witcher & Chau 2010, P.6) In another word, it is the overall management of strategy in order to match and obtain the future long-term purpose and objectives. The main application is to achieve and sustain competitive advantages to enable an organization to compete effectively with rivals which…

    • 1452 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    strategic management

    • 334 Words
    • 2 Pages

    Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change. What Are the Steps in Strategic Planning…

    • 334 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Strategic Management

    • 3867 Words
    • 16 Pages

    Table Of Contain Strategy The words 'strategy' and 'strategic' are well recognized and widely used in the modern business world. However, the term strategy is so widely used for different purposes that it has lost any clearly defined meaning “Despite the obvious importance of strategy, there is surprisingly little agreement on what a strategy really is. However, the fact…

    • 3867 Words
    • 16 Pages
    Good Essays
  • Satisfactory Essays

    Strategic Management

    • 13800 Words
    • 56 Pages

    Strategic Management SUPER SUMMARY Written by: Bhavin Pathak (Student, CA-IPCC, Arihant Institute Pvt. Ltd.) Features:        Full coverage of IMP aspects of Strategic Management Summarized and conceptual Based on Study Material of ICAI Easy to remember format Point-to-point approach towards subject Diagrams and charts given wherever required Useful for LMR (Last Minute Revision) 1 STRATEGIC MANAGEMENT INDEX 1. 2. 3. 4. 5. 6. 7. TOPIC Business Environment Business Policy & Strategic…

    • 13800 Words
    • 56 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Management

    • 933 Words
    • 4 Pages

    Katherine Wilson February 1, 2013 Dr. Kunze Organization & Management Chapter 5 Analysis: Strategizing Main Purpose The primary focus of this chapter was to place emphasis on strategic management and how to plan objectives in order to ensure all goals of the company are met. This relates directly with the previous chapter because the P-O-L-C framework is incorporated. The author begins by describing the term strategy. Strategy is a central part of the planning function in P-O-L-C…

    • 933 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Strategic Management

    • 2781 Words
    • 12 Pages

    I. Executive Summary Strategic management has been given significant attention for this few decades, because of its mass contribution to the success of the company’s long term goal. The word “Strategy” has its roots of military science, deriving from the Greek’s word “Strategos” meaning plan the destruction of one’ enemies through effective use of resources.” (Calingo, n.d, as cited in Ting, 2012a, p. 8). A successful company has a very practical strategy. NIRON ADEC, one of the microfinance institutions…

    • 2781 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Strategic Management

    • 2145 Words
    • 9 Pages

    Approaches to the strategic management of people There are a number of models of SHRM and in this unit we will look at three: • The best practice view. • The best fit view. • The resource­based approach. The best practice view This view starts from the premise that a single set or ‘bundle’ of HR policies and practices will lead to better organisational performance, sustained over a lengthy period, whatever the prevailing business circumstances. What are these so­called best…

    • 2145 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Management

    • 3111 Words
    • 13 Pages

    Introduction Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis…

    • 3111 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Management

    • 6306 Words
    • 26 Pages

    Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Strategic Management and Leadership Centre Assessment Guidance Contents Page Introduction About these qualifications Titles and qualifications reference numbers Accreditation dates Qualifications summary Progressions Credit values and rules of combination for the qualifications Relationship to the National Occupational Standards for Management and Leadership Assessment and Verification What is expected…

    • 6306 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Strategic Management

    • 865 Words
    • 4 Pages

    INTRODUCTION Strategic management is known to be a company’s game plan. Which includes the task of crafting, implementing and executing a company’s strategies .It is best looked upon as be a combination of planned actions that brings into play the structure of the company for the future. Specializing Strategic management companies are not common in the business environments, although it is one of the most important factors in the business industry. Within larger organizations and companies, there…

    • 865 Words
    • 4 Pages
    Good Essays