Strategic management

Topics: Strategic management, Management, Business model Pages: 10 (2106 words) Published: April 16, 2014

LONDON SCHOOL OF COMMERCE

Assignment submitted by:
Sawkat Hossain
Student ID: L0369SZSZ1011
Course: BABMS
Semester: 05(Group A).

Assignment submitted to:
Mervyn Sookun
Lecturer of SM, London School of Commerce

Date of Submission: 20.08.2012.

Table of Contents: Pages 1. Executive summary..................................................................................... 3 2. Introduction................................................................................................ 3 3. Company overview..................................................................................... 3 4. Importance of business strategy................................................................... 4 5. Mission of Wal-Mart.................................................................................. 4 6. Objectives of Wal-Mart.............................................................................. 4 7. SWOT analysis of Wal-Mart...................................................................... 4-5 8. Application of Porter’s five forces in Wal-Mart............................................ 6-7 9. Wal-Mart Focus on Low-cost..................................................................... 8 10. Conclusion................................................................................................ 8 11. Recommendation....................................................................................... 9 12. References................................................................................................ 10-11

Executive Summary:
In contemporary business world, Strategy plays an important role in every sector. A good strategy gives the company a competitive edge over the competitors. This report will emphasize on a business organisation called Wal-Mart Stores Inc. which make superior performance over the last few years. Wal-Mart is the number one and fast growing retail store of the world and currently operating 27 countries worldwide. In this report we will look at Wal-Mart Mission, Objectives, Competitive Strategy under the case of SWOT analysis and Porter’s five forces followed by some important Recommendation.

Introduction:
There is no doubt that Strategy is the most focusing point in every part of business organisation. In most of the cases business successes depends on their Strategy. (Michael, Duane and Robert, 2011) states that Strategy is a process and set of actions require for a firm to accomplish competitive advantage and earn above average profit. Basically, it’s about two fundamentals: 1.How to compete with rivals? and 2. Prepare for the future. For that reason, companies always analyse their internal and external environments to find out the weaknesses &threats from their rivals and opportunities in the existing market. Depend on this information they develop their mission, vision and objectives and reset their strategy.

Company Overview:
In 1962, Wal-Mart was founded by Sam Walton in Arkansas, USA with a purpose of saving people money to help them to live better life. In 31st October, 1969 it officially incorporated as Wal-Mart Stores Inc. and started to sell their shares as a publicly held company in 1970. Gradually it became the largest retailer in the US history and right now the largest retail chain in the world. Ranked by its total sales, Wal-Mart holds the number one spot, according to the “Fortune 500 index, 2005” of the most powerful and richest organisation around the world (Web-1). Currently it operates 27 countries under 69 different banners and employs 2.2 million associates worldwide (web-2). The approximate sale in fiscal year 2012 is $444 billion. Importance of Business...

References: Jeffs, C., 2008. Strategic Management. London: SAGE Publications Ltd.
Hitt, A. M., Ireland, D. and Hoskisson, E. R., 2011. Strategic Management: Competitiveness and Globalisation. 9th Edition. Mason: South-Western Cengage Learning.
Web-1: http://allman.rhon.itam.mx/~oromero/Wal_Mart_CaseStudy.pdf. Accessed on: 27.07.2012
Jenkins, M., and Ambrosini, V., 2002
Johnson, G., Scholes, K.and Whittington, R., 2006. Exploring Corporate Strategy. 7th Edition. New Jersey, Prentice Hall.
Ungson, R. G., and Wong, Y., 2007. Global Strategic Management. M.E. Sharpe.
Hill, L. W. C., and Jones, R. G., 2012. Strategic Management - An Integrated Approach. 10th Edition. Mason: South-Western Cengage Learning.
Parnell, A. J., and Lester, L. D., 2008. Competitive Strategy and the Wal-Mart Threat: Positioning for Survival and Success. SAM Advanced Management Journal, Spring Issue, pp.14-20.
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