Strategic Management

Topics: Strategic management, Marketing, Management Pages: 4 (660 words) Published: February 23, 2014
1.Panera Bread uses a differentiation strategy. Of the generic competitive strategies discussed in the text, focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies?

Strengths
* Good brand name
* Appealing menu
* Financial stability of company
* Good customer ratings
* Nationwide leader in bakery/café
* Fresh bread made daily
* Weakness
* Brand name less popular than competitors.
* Opportunities
* International expansion
* Threats
* Easy menu for competitors to copy
* Other sandwich stores
3. What does Panera Bread need to do to strengthen its competitive position and business prospects vis-à-vis other restaurant chain rivals?

1.Panera Bread uses a differentiation strategy. Of the generic competitive strategies discussed in the text, focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies?

Strengths
* Good brand name
* Appealing menu
* Financial stability of company
* Good customer ratings
* Nationwide leader in bakery/café
* Fresh bread made daily
* Weakness
* Brand name less popular than competitors.
* Opportunities
* International expansion
* Threats
* Easy menu for competitors to copy
* Other sandwich stores
3. What does Panera Bread need to do to strengthen its competitive position and business prospects vis-à-vis other restaurant chain rivals?

1.Panera Bread uses a differentiation...
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