strategic management
FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES
UNIVERSITI TEKNOLOGI MARA
SCHEME OF WORK
Course Name:
Course Code:
Credit Hours:
Lectures:
Tutorials:
Lecturers:
Week
STRATEGIC MANAGEMENT IN PUBLIC SECTOR
ADS553
4
2 Hrs
2 Hr
PM Dr Jasmine Ahmad, Dr Hardev Kaur, Pn Tuan
Noraini Tuan Ismail
Topics
Hours
1
Introduction to Strategic Management in Public
Sector
Course requirements (Mid-Term Exam, Final
Examination, On-going assessment)
2
2
Strategic Management in Public Sector
The need for strategic management in public sector New public management agenda
Understanding strategic management in public sector
- The political environment
- The legal environment
- The social environment
- The global environment
- The institutional environment
4
3
Strategic Management
Definition of Strategic Management
Why is strategic management crucial?
How does strategic management differ from other types of Management?
Why is strategic management crucial?
4
4
The Strategic Management Process
Qualitative vs. quantitative
Positivist vs. interactionists
Other methodologies
4
5
Strategy Formulation
The Fundamental elements of strategy
The hierarchy of strategic intent: vision, mission, goals and objectives
Two forms of strategy: intended strategies and realized strategies
4
6
7
8
SEMESTER BREAK
Mid-Term Examination
Strategic Analysis (External Analysis)
The importance of the external and internal
2
4
environment in shaping strategy
Frameworks for identifying what to analyze: the general environment in the competitive environment; and the internal environment
Cooperation in a competitive environment: evolutionary economics and game theory
Processes for analyzing the external environment: environmental scanning and scenario planning.
Methods of assessing internal strengths and weaknesses 9
Strategic Analysis (Internal
UNIVERSITI TEKNOLOGI MARA
SCHEME OF WORK
Course Name:
Course Code:
Credit Hours:
Lectures:
Tutorials:
Lecturers:
Week
STRATEGIC MANAGEMENT IN PUBLIC SECTOR
ADS553
4
2 Hrs
2 Hr
PM Dr Jasmine Ahmad, Dr Hardev Kaur, Pn Tuan
Noraini Tuan Ismail
Topics
Hours
1
Introduction to Strategic Management in Public
Sector
Course requirements (Mid-Term Exam, Final
Examination, On-going assessment)
2
2
Strategic Management in Public Sector
The need for strategic management in public sector New public management agenda
Understanding strategic management in public sector
- The political environment
- The legal environment
- The social environment
- The global environment
- The institutional environment
4
3
Strategic Management
Definition of Strategic Management
Why is strategic management crucial?
How does strategic management differ from other types of Management?
Why is strategic management crucial?
4
4
The Strategic Management Process
Qualitative vs. quantitative
Positivist vs. interactionists
Other methodologies
4
5
Strategy Formulation
The Fundamental elements of strategy
The hierarchy of strategic intent: vision, mission, goals and objectives
Two forms of strategy: intended strategies and realized strategies
4
6
7
8
SEMESTER BREAK
Mid-Term Examination
Strategic Analysis (External Analysis)
The importance of the external and internal
2
4
environment in shaping strategy
Frameworks for identifying what to analyze: the general environment in the competitive environment; and the internal environment
Cooperation in a competitive environment: evolutionary economics and game theory
Processes for analyzing the external environment: environmental scanning and scenario planning.
Methods of assessing internal strengths and weaknesses 9
Strategic Analysis (Internal
References: Fred R. David (2011). Strategic Management: Concepts and Cases. 13th edition. Prentice Hall. Bryson, J.M. (2011). Strategic Planning for Public & Non Profit Organization: A Guide to Strengthening and Sustaining Organizational Achievement, 4th edition, John Wiley & Sons Inc. San Francisco: USA