Course: Strategic Management 2 Total No. of Sessions: 33 A. Background Note : Business organizations operate in an increasingly volatile environment, where long term success is dependent on not just a focus on making & selling products, but paying attention to competitive forces, best use of scarce internal resources & planning for the future. The course Strategic management-2 aims to provide an understanding of strategy formulation at business level & Corporate Level strategies, understanding directions & methods of development. It also throws light on the strategy implementation process & managing strategic change. B. Learning Outcomes of the course : After the course, participants Would be able to understand strategy formulation and apply at business & Corporate strategy Would be able to comprehend directions & methods of organizational development Mergers & acquisitions, strategic alliances, etc. Would be able to comprehend strategy implementation issues like staff, skills, shared modifiers. Would be able to understand the role of people, technology & knowledge in the of enabling success of strategy implementation. Would be able to understand the significance of managing strategic change in organizations C. Pre-requisites for the course : Management Processes & Organization Behavior. Strategic Management 1 D. Course Inter-linkages : International Marketing Mergers & Acquisitions International Mergers & Acquisitions Entrepreneurship and New Business Creations level viz. values strategy process
E. Course Content : STRATEGIC MANAGEMENT 2 Strategy Selection : Business Level Strategy (critical) Techniques used in the selection of strategy Major Strategic options Cases
Major Strategic options in India (Critical) Joint Ventures Strategic alliances, Mergers & Acquisitions Turn around modernization diversification,internal expansion. Strategy Implementation (Essential) Personality Profile of strategies & grooming of...
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